16 Sep – It was revealed that girl group 2NE1 has been chosen to be the Asian representative of Adidas Original.
As reported on Kpopstarz website, Adidas announced that the YG Entertainment girls have been chosen to represent Asia as their "All Originals Represents" models for their 2012 Fall/Winter Global Campaign.
Apart from the group, other famous celebrities that were chosen to be involved in the campaign include controversial hip hop artiste Nicki Minaj, Big Sean, NBA's youngest MVP Derrick Rose, and fashion designer Jeremy Scott.
The campaign promotion video shows different episodes featuring different continents as one large part of a story. The 'All Originals Represent' campaign started on 24 August and will be expanded to 'Represent Your Crew' event later on.