Alexa Chung Bags Another Campaign, Looks Sixties-tastic For Maje

Oh Alexa Chung, how do you do it? Not only were you the coolest girl on the menswear block this weekend, but now you're posing up a storm with French brand Maje looking like a Sixties film star. After fronting campaigns for Superga, Pepe Jeans and Vero Moda, the Brit style hero can add face of Maje's Autumn Winter 2012 campaign to her impressive CV. But these black-and-white images are particularly mesmerising, recalling Jane Birkin types who famously influence Alexa's aesthetic.

It's partly thanks to the fact our Chungers was shot by Glen Luchford in the early morning light at the Porte des Lilas subway station in Paris. Doesn't that sound utterly dreamy? 'Elegant yet edgy, her attitude reflects a personality that is both glamorous and rock ’n’ roll,' the brand tells WWD. We couldn't have put it better ourselves.