Bar Refaeli named as Hublot's first female ambassador

The Israeli actress and model has been snapped up as the first female face of the Swiss luxury watch brand.

Swiss watchmaker Hublot is the favorite timepiece of Jay Z (not only did he rap about the brand, he also worked with them on the 'Shawn Carter by Hublot' Classic Fusion timepiece, released last Christmas) and legions of other celebrities. Now they've added a new fan as a full-time celebrity ambassador: Bar Refaeli is the first ever woman to take the job.

Widely known for her fashion and swimwear work, the model has previously fronted campaigns for fellow watch and jewelry brand Piaget. She is currently the face of eyewear label Carolina Lemke and has also appeared in advertising for brands like Passionata, Garnier and Victoria's Secret, among many others.

Details for the new deal are patchy, with the company for now only confirming the appointment, but expect to see Refaeli hitting Hublot advertising and launches from early 2015 onwards.