Tokyo Auto Salon Singapore targets 100,000 visitors over three days.News that Tokyo Auto Salon (TAS), the world's largest auto exhibition, was coming to Singapore was released two weeks ago, and the official press conference was held Thursday.
This is the first time that MediaCorp is organising an automotive exhibition and one of the reasons why they agreed to do it was the high viewership ratings during the Formula 1 Singapore Grand Prix.
With a 70 per cent stake in this initiative, MediaCorp is co-organising TAS Singapore with MUSE Group.
Tobe Hidetaka, head of sports segment strategic marketing at MediaCorp elaborated, “We looked at the TV audience on Channel 5 and the Formula 1 Singapore Grand Prix had the highest ratings. This confirms that there is an underlying motorsport- or motoring-related desire in Singapore.”
Coming on 12–14 April at Marina Bay Sands (MBS) Expo and Convention Centre, Halls A to B will be occupied by mouth-watering showcases of cars, including some prominent ones from Japan.
Expect at least 20 of the top Japanese tuners toRead More »from Tokyo Auto Salon comes to Singapore ahead of D1GP