Are Singapore women interested in being healthy and staying beautiful?
Going by the sales of Singapore's first ever guide to women's health, Beautiful Inside Out, the answer is a resounding "yes".
"Women in Singapore are definitely interested in both health and beauty. In fact, they see the two as intertwined — staying healthy helps keep you beautiful; and to get beautiful, you should focus on your health," says Kathryn Ng, director, Marketing Communications and Partnership Development, SingHealth.
"Proof is, we have already sold 2,000 copies of Beautiful Inside Out within the first year of launch." Within the past month alone, over 300 copies of the book have been sold through the website: healthxchange.com.sg/specials.
"Many women have told us they love the helpful tips dispersed throughout the book," adds Ms Ng. Key health issues covered in the 16-chapter reference guide include fertility and sexual health, oral health, heart matters, bones and joints, as well as skin conditions.
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