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Success Story: Samsung GALAXY Life

SPONSORED AND POSTED BY Samsung

Samsung GALAXY Life Expands ZALORA’s Mobile Reach

KUALA LUMPUR, MALAYSIA

BACKGROUND

Samsung GALAXY Life is a preference-based mobile app that offers personalisation through bespoke, curated and exclusive content, optimised especially for Samsung mobile devices. Just launched on the 28th February this year, GALAXY Life has amassed more than 400,000 GALAXY members in Malaysia and the numbers are still growing steadily. The goal of the GALAXY Life app is to ultimately enrich the way people live, interact, share and communicate with family and friends. Users have access to a myriad of rewards, privileges, deals, freebies and promotions, making life more meaningful and fun via mobile technology.

The GALAXY Life app will offer Samsung GALAXY users entry and access to a community that is customised by categories, content and deals. The app can be downloaded on Android apps on Google Play. With the GALAXY Life app, Samsung seeks to offer their consumers access to contents, services and deals that are fun and entertaining, thus providing an opportunity for them to experience a smarter and enjoyable lifestyle.

ZALORA is a fashion-focused e-commerce site, offering an extensive collection of over 600 top international and local brands, from apparels, shoes, accessories and beauty products catering to both men and women. Founded in early 2012, today, ZALORA is Asia’s leading online fashion destination with presence across eight countries including Singapore, Indonesia, Malaysia, the Philippines, Thailand, Vietnam, Hong Kong and Brunei.

With a vision to be a one-stop online fashion destination, ZALORA was set up to seize the digital opportunity in the Southeast Asian markets. Smartphone users in Southeast Asia are increasing on a spectacular scale. Increasingly, fashion conscious consumers are going online often via their smartphones. However this represents a huge opportunity for ZALORA to maintain and consolidate its position as Asia’s leading online retail platform.

Being one company that believes in integrated marketing and utilising all possible channels to reach out to new customers, ZALORA struck a deal with Samsung GALAXY Life earlier this year to increase leads and tap on the large Android community established within the GALAXY Life network.

A PARTNER WITH BENEFITS

Available for all users of the Samsung GALAXY smartphones, tablets or cameras running on Android 4.1 (Jelly Bean) and above, essentially, GALAXY Life is a passport to amazing rewards and privileges. It brings together a variety of deals from local retail and online stores on a weekly and monthly basis. Users are updated via the app’s push notifications and also through other social inventories such as ChatON, Facebook and Twitter.

Currently, Samsung is the only mobile manufacturer with a loyalty platform such as GALAXY Life that directly engages users from mobile devices. For GALAXY Life merchants, they stand to gain mass exposure and acquisition in the Android community, largely held by Samsung users.

As a merchant of GALAXY Life, it is assured that the app creates new revenue opportunities and opens up more doors to its merchants. The app provides an effortless user experience via an impressive yet simple-to-navigate User Interface, creating compelling content, deals and promotions attractive to consumers.

WITH EVERY GREAT PARTNERSHIP COMES GREAT SYNERGY AND RESULTS

The partnership between ZALORA and GALAXY Life flourished and matured gradually as both parties explored each company’s strengths and leveraged on each other’s distinct platforms. [1]About 25 percent of ZALORA’s revenue comes from mobile devices, with approximately 50 percent of the mobile revenue coming from tablets, while the other half comes from smartphones. Hence, GALAXY Life offers the perfect fit for ZALORA’s potential revenue growth.

GALAXY Life changed the daily deal industry; removing many unnecessary elements, while providing value components such as digital coupon redemption. Through this paperless redemption, GALAXY Life offers the convenience of instant redemption to its GALAXY Life users. In other words, GALAXY Life encourages users to constantly explore promotions and deals through their mobile devices, especially for those who spend a good amount of time on their phones or tablets.

“At ZALORA, we crossed the threshold of 5000 orders daily and GALAXY Life is now one of our main sources where our revenue derive from external marketing channels, which makes the app our key revenue driver,” said Giulio Xiloyannis, Managing Director of ZALORA Malaysia

ZALORA initially worked with GALAXY Life on special deals including discounts and vouchers for GALAXY Life users. Recently, the involvement began to evolve into larger campaigns. For example, GALAXY Life worked closely together with ZALORA to launch the Rizalman for ZALORA collection for 2014 during the Ramadhan and Raya period. Apart from the 25 percent discount on the collection, GALAXY Life complimented it by offering the GALAXY Life users, who are also customers of ZALORA, exclusive Raya makeover. Ten lucky winners were invited to spend a day of learning Raya styling tips from Rizalman and getting styled by professional stylists.

“What makes the partnership exciting is that the two big names come together with innovative technology, top notch lifestyle and high street fashion to provide customers the highest quality in products and services. I especially like the accessibility of the GALAXY Life app and how every Malaysian can benefit from it at their convenience,” said Xiloyannis further.

To date, Samsung Mobile Malaysia Facebook page has more than 945,000 ‘likes’ and it is still growing. This is an added bonus to GALAXY Life merchants as Samsung GALAXY Life utilises this channel to amplify and promote upcoming deals and promotions to GALAXY Life users, thus helping our GALAXY Life merchants to expand their reach.

“The beauty of the GALAXY Life community is that, they are more than willing to share these deals, creating a viral effect similar to how ‘word-of-mouth’ would spread. If you refer to the official hash tag #MyGalaxyLife, you will be able to gauge the frequency of them sharing across their own social media assets including Facebook, Twitter and Instagram,” said Ng Long Shyang, Vice President, Mobile Division, Samsung Malaysia Electronics.

The success of the partnership has encouraged both GALAXY Life and ZALORA into constantly exploring new and innovative ways of working together. Indeed, both GALAXY Life and ZALORA are partners that are made for each other, both with passionate teams that will only take this relationship to even greater heights.

-END-


[1]Zalora Launches Android App, Says 25% of Revenue Comes from Mobile, TechInAsia, July 17, 2013

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