Out of all international tourists, 50.2 percent chose a destination in the European Union for their vacation in 2010, according to an Organisation for Economic Co-operation and Development (OECD) report published on July 19. The 34 OECD countries as a whole accounted for 66 percent of global arrivals.
In 2010, tourist arrivals in OECD countries were up 4 percent. The OECD comprises countries such as France, Germany, the US and many other Western countries.
The EU also welcomed more visitors in 2010 compared with the previous year, with a 2.7 percent rise in tourist numbers.
The "OECD Tourism Trends and Policies 2012" report also recommends boosting communication tools to promote tourism to OECD countries and to reinforce the attractiveness of tourism jobs, plilars of the industry.