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    Food ads: Before they were famous

    Food ads: Before they were famous

    Matt LeBlanc: Heinz ketchup (1987)

    This ad for Heinz ketchup featured Friends heartthrob and general douche Matt LeBlanc. As a child I always wondered why he’d gone to all that effort to put sauce on his hot dog. And wouldn’t the sauce keep coming out of the bottle? Meh.

    John  Barrowman: Irn-Bru (1994)

    In Doctor Who, John Barrowman plays hunky hero Captain Jack Harkness. However, in the mid 90s things were a little different. In this commercial for the famous Scottish mouthwash Irn-Bru (News Ed: some of us quite like it actually), he plays an effete prince.

    Keanu Reeves: Cornflakes (1987)

    It’s fair to say that Keanu Reeves has never pushed himself to the outer limits of the dramatic arts. However, in this US ad for Cornflakes he summons all his acting prowess for some method work De Niro would be proud of.

    Sarah Michelle Geller: Burger King (1981)

    Before Buffy there was Burger King. Everyone’s favourite teenage vampire slayer was sinking her teeth into a juicy beef patty, telling us that a burger from arch-rival McDonald's contained 20% less meat (before cooking) apparently.

    Anthony Head: Gold Blend (1987)

    Another actor who's used to dealing with vampires originally found fame trying to nibble the neck of Sharon Maughan. The Gold Blend couple were huge in the 80s with their 'will they, won't they' storyline. When they finally did it made front page news (although admittedly it was the Sun's front page). 

    Nostalgia

    As ever with successful ad campaigns from yesterday there’s a twinge of nostalgia brands find hard to resist. Consequently there’s always talk of bringing them back, updating them, and introducing them to a whole new audience. We’ve seen it with the OXO family, and a few years ago a twenty-first century Gold Blend couple appeared on our screens, but were soon removed. And perhaps that’s for the best as, let's face it, instant coffee and stock cubes aren’t really as sexy as they once were.

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    1 comment

    • Daniel Escurel Occeno  •  Gubat, Philippines  •  3 months ago
      The family size to go of Lasagna at Greenwich Pizza (delivered) for Super Bowl food. People wondered why I promoted the lasagna at Greenwich Pizza when the fast-food restaurant has so many choices of pizza topping ideas and the company tries to be competitive.

      My cousin knows the founder of Jollibee Foods personally and my cousin was telling me that out of all the acquisitions (before the current Hard Rock Café and Mongolian hot pots restaurants) Greenwich Pizza was the lowest in the profitability column.

      “Greenwich Pizza is the largest pizza and pasta chain in the Philippines. Greenwich started as an over-the-counter pizza store in the Greenhills Commercial Center in Metro Manila in 1971.”

      It is probably because our children do not really like eating pizza. The Americanized or Americans might eat the pizza, but many Filipinos do not like eating a pizza pie. How about rice bread pizza; Chicago is famous for cornbread pizza.

      I agreed with the strategy of diversifying consumer demographics instead of a concentration like McDonald’s. Jollibee Foods management likes mall locations and downtown strips so by having the diverse choices it can cater to wider demographics of consumers like Jollibee for children and young families, Greenwich Pizza for the college crowd, and Chowking for the intellectuals along with the older crowd.

      The reason I promote the lasagna was one, TEETH, the crust is too chewy and tough according to Filipino children and I want our Filipino local kids supporting Greenwich Pizza. The Filipino kids want their own corporate name brand Filipino companies they can be proud off and Greenwich Pizza would be a good fast-food to compete with Pizza Hut and Shakey's Pizza.

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