Serina Wee using her court appearances to showcase blogshop venture?

Serina Wee exits the Subordinate Courts at lunchtime on 13 January 2014 at lunchtime on the first day of the CHC leaders' funds mismanagement trial that has entered its third tranche. (Yahoo photo)

Serina Wee, the ex-finance manager of City Harvest Church, has parlayed the public attention on her courtroom outfits into a business opportunity.

According to media reports, Wee set up online fashion shop MissyStella last year together with long-time friend Sharon Tan, the church’s finance manager. Both women are currently on trial for misappropriating millions from church coffers.

Wee had told The Straits Times that her shop targets women "who want to look and feel good, who expect a certain quality at affordable prices".

According to The New Paper, the blogshop is co-owned by Adrian Tan Peng Kiat and Angie Koh Lee Ching. Adrian Tan is the husband of Sharon Tan. Local celebs such as actress Jacelyn Tay and travel host Belinda Lee have also been spotted wearing their pieces.

Last Thursday, pop singer Sun Ho -- the wife of City Harvest leader Pastor Kong Hee and also currently on trial -- posted a congratulatory message on her Instagram, saying "The missystella_co online story is finally here. So proud of my frens... @sharontansy, Serina Wee and Jacq Tan... Rmb to check it out!"
 
For her courtroom appearance on the first day of the third tranche of the trial, Wee was seen wearing a blue and white V-neck dress. This piece — which netizens have remarked looks like the uniform of a beer promoter — is available on the blogshop for S$48.
 


 

Wee has been attracting public interest for her stylish dressing ever since the trial started in May 2013. A Facebook fanpage created to document her dressing has garnered over 2,000 likes, with frequent updates on Wee's appearances.


Here's a look back on her various fashionista moments:


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