High street retailer H&M has confirmed that it will launch a collaboration with avant-garde label Maison Martin Margiela for a fall rollout.
The news that the Paris-based avant-garde fashion label of Belgian origin will be collaborating with H&M was first reported by WWD on June 11 and was confirmed by the high street store the following day after rumors began circulating on Twitter.
In a statement on H&M's website, Margareta van den Bosch, creative advisor at H&M, said "Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades. I am so excited by this collaboration which will give fashion lovers around the world the chance to wear special pieces by Maison Martin Margiela. This collaboration will be a great and memorable fashion moment."
The founder and namesake of the cult label, who was remarkable in the fashion industry for his lack of public appearances, left the brand in 2009. The brand, known for its white label, has continued to produce conceptual fashion with deconstructed garments and the teaser image for the H&M collaboration stays true to this spirit.
The collaboration with Maison Martin Margiela is the latest in a long line of collections produced by big name designers for the high street store. Previous examples of which include Karl Lagerfeld and Marni.
The Maison Martin Margiela collection for H&M will hit stores on November 15.
