The international fashion and photography festival held annually in the South of France is one of the fashion calendar's biggest predictors of future talent.
Judged this year by a panel including Lacoste creative director Felipe Oliveria Baptista, Imran Amed (the creator and editor of website The Business of Fashion) and Harvey Nichols fashion director Paula Reed, Finnish designer Satu Maaranen has been crowned winner of the 'Grand Prix du Jury Première Vision' at the 28th Hyères festival.
This year the combined prize was awarded by Hyères and the world's premiere fabric show, Première Vision, (set to take place September 17-19). Maaranen received a grant of €15,000 and next fashion week will stage a fashion show at famous Paris department store Galeries Lafayette
French high-street label Petit Bateau will also collaborate with Maaranen on "one or more of its flagship products for adults" (including the famous 'marinière' striped tops) and manufacture and distribute the designs.
Swiss designer Camille Kunz picked up the Chloé award which was given along with a grant of €15,000 euros to support the work of the young talent.
Chinese womenswear designer Shanshan Ruan took home the 'Fashion public award of the city of Hyères' which will see her given carte blanche alongside Maaranen to dress the windows of Galeries Lafayette.
Last but not least, The Public Palais de Tokyo / Villa Noailles award went to Dutch designer Yvonne Poei-Yie Kwok.
The Hyères fashion festival has kickstarted the careers of a number of big name fashion stars, including the aforementioned jury head Felipe Olivera Baptista who won the prize ten years ago as well as Dutch design duo Viktor and Rolf. Exhibits in the town (including the photography prize) continue until May 26.