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    KFC Malaysia staff in scandalous videos

    By Penn-Olson | Yahoo Newsroom – Fri, Jul 8, 2011

    We’ve been tipped off by on a recent social media disaster at KFC Malaysia that was caused by two scandalous videos of several KFC employees.

    But many might not have realized that such a big problem was brewing at KFC Malaysia since the fast food chain’s PR folks, in my opinion, did a pretty good job in handling the case.

    The social media disaster started last October when someone sent a video clip to KFC Malaysia that shows a staff member tampering with the food while preparing it. We did a quick search and found these two videos, which likely show the offending incidents:



    In response, KFC Malaysia reported the incident to the police and at the same time did an internal investigation. But unfortunately for the company, the video was uploaded to YouTube on June 25th. The video disgusted many viewers, and they voiced their concerns across the web. Some of you might recall a similar fiasco suffered by Domino’s Pizza several years ago.

    Using Facebook and YouTube

    KFC Malaysia acted swiftly. The team launched a Facebook tab which contains two new YouTube videos addressing the problem, and set up a Frequently Asked Questions (FAQ) section to anticipate questions that anyone might have.

    In one video, En. Mohammad Alwi, KFC Malaysia’s Director of Restaurant Operations, made a personal address to the public in two languages – Malay and English. In the video, he apologizes and ensures customers that KFC Malaysia has taken action to prevent the same incident from happening. Here’s how:

    1. Cameras in kitchens: KFC Malaysia has installed cameras to make sure that the kitchen team can be held accountable for their actions.

    2. Appoint supervisors: One lead cook will be appointed at every kitchen to supervise the food preparation process.

    3. Improve the training program: The training program will be made more rigorous to ensure employees understand the value of KFC and food hygiene.


    Embracing the Web

    Alwi also invited enraged netizens to the KFC Malaysia Facebook page to voice their concerns, a smart move which might have won over many critics. Admittedly there are many complaints in the discussions section, but the frequency of negative buzz on the Facebook page is dying down. The incident may come to a graceful close in the next couple of days if nothing major is reported.

    KFC was wise to embrace the web (where news of the problem initially took off) to make amends and welcome feedback — essentially fighting fire with fire, so to speak. The video communicated its apology and took steps forward succinctly and responsibly.

    Hopefully, KFC Malaysia will keep to its promises to prevent a similar thing from happening again. This is a good case study in crisis management in a social media setting that many companies would do well to examine. - Written by Willis Wee

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    858 comments

    • Selvakumar Murugiah
      Selvakumar Murugiah  •  8 months ago
      Definetly they will end up in hell because they have degenerated themselves.
    • Augustine
      Augustine  •  8 months ago
      give them a pack of poison , i am sure they ll do it
    • Sankaran
      Sankaran  •  8 months ago
      Idiots
      police must nail them down dont ever pity them.there r rubbish of malaysia clean them.not fit to be in malaysia.spoiling the image of our country
    • Dheepen
      Dheepen  •  8 months ago
      manGGa
    • Arthur S
      Arthur S  •  8 months ago
      Really disgusting.
    • Yeoh
      Yeoh  •  8 months ago
      There's bound to be a few bad hats in any organisation.
    • Venus
      Venus  •  8 months ago
      I really cant believe it!
    • Kelana
      Kelana  •  8 months ago
      It can happen at any restaurant hiring young idiots like these.
    • tan
      tan  •  9 months ago
      what kind of punishments have been rendered to the employee concerned other than sacking them ? Shouldn't he be charged in court for trying to poison people???
    • TS
      TS  •  9 months ago
      Have stopped eating at KFC.
    • Syareiza
      Syareiza  •  9 months ago
      eeeiiii geli la nk mkn kfc lpas nie...de jgk manusia cam tu kn.....
    • rafar abdul
      rafar abdul  •  10 months ago
      aku stuju ngan saranan si WHAT,buat dapur konsep telus pandang cam dunkin donut kat sini,so kita semua boleh lihat camane cara diaorang ni layan kita ,ada sapa2 setuju?
    • Hasnan
      Hasnan  •  10 months ago
      Berlaku di mana-mana dapur restoren jika pekerja-pekerjanya tidak mempunyai nilai kemanusiaan. Islamnya entah kemana..mungkin tak pernah melakukan ibadat yang wajib. Cuma bila masa sambut Hari Raya, beriya-iya berbaju baru hendak ke masjid. Teringat saya satu cerita di restoren sebuah hotel, pekerjanya (waiter mungkin) meludah makanan yang nak dihidangkan kepada pelanggan kerana pelanggan tersebut terlalu cerewet. Dosa kamu akan dibalas juga di akhirat nanti....ketawalah kamu kerana lambat-laun perkara tak baik atau malang akan menimpa kamu. Jahat di balas jahat, baik akan di balas baik....
      • Apa apa je
        Apa apa je 10 months ago
        Binatang lebih baik perangainya dari manusia macam dia orang tu...kecik kecik tak nak mampus.....memalukan orang melayu je....kalau Islam tentu perkara ni tak berlaku.....dia orang tu Islam ke?
    • fair
      fair  •  10 months ago
      This is a uncivilized behaviour , irresponsibility and uneducated. Too many comment is also useless , the only thing KFC should do's is B4 sacks them I hope KFC should publish their faces on the Newspaper to lets all the Malaysian know who r they. if not i hope the Public should BOYCOTT eating KFC
    • Fadhil
      Fadhil  •  8 months ago
      stupid doh..... no civic minded.......
    • Minin
      Minin  •  8 months ago
      They should be forced to eat their "pie". Perhaps to boycott KFC
    • bod
      bod  •  8 months ago
      I don't like KFC at all.
    • Hamiwie
      Hamiwie  •  10 months ago
      Tok sah kat KFC, mc donald pun semacam... memang bila dah banyak orang pekerja pulak asyik dok kena marah dengan supervisor, apa lagi lepas geram la... Aku berani gerenti mc donald lebih teruk, sebab aku dah banyak kali tergigit pasir dalam burger aku... sampi ke hari ni aku boycott... bagus jadi jadi macam gini... BIar KPDNK siasat, harga depa pun bukannya murah... seketul daging ngan roti jerpun dah harga berbelas ringgit, tak dak sapa plak nak komplen, kalau kedai barang naik harga tu pun sebab pemborong naik harga dok kacau sangat... aaaa... siasat la jangan tak siasat .. satu malaya ada fast food ni... Aku masih lagi tertanya-tanya kenapa harga 7 eleven , mc d, dan kfc ni mahal sangat... berapa margin untung depa? KPDNK ada siasat ka? Akta baru kata dah keluar bulan 3, tapi sasaran lebih kepada peniaga-peniaga kecil, jerung yang besar besar macam ni orang ramai buat donno jerrr.. harga mahal gilerr .. apa logik mereka jual dengan harga sedemikian.. KPDNK tolong siasat.. Depa dah kaya berbilion setiap tahun... macam mana boleh untuk tak tinggi kalau satu berger depa untung 5 kali ganda... Jawab KPDNK jangan tak jawab..
      • Ochee
        Ochee 10 months ago
        sy setuju dgn Hamiwie....KPDNK tutup sebelah mata...kes2 mcm ni..sebab mika pun dapat untung juga..jerung besar tu antaranya 'pak menteri' ....satu lagi demo perasa tak....KFC dan fast food yg lain beli makan dan kena bayar gov tax....? sepatutnya tax di bayar oleh pihak KFC< PIZZA>McD kpd LHDN... knapa pengguna bayar tax lagi ...dan resit belian KFC tak di rebit oleh LHDN...malangnya pelanggan bayar gov tax...pelangan juga angkat pinggan sendiri....'tax' yg di bayar tuk sapa?? kita nak perkhidmatan yang baik...makanan yang bersih dan halal......fikir2kan kerugian yang ditanggung oleh pengguna....
      • Mr Gizmo
        Mr Gizmo 10 months ago
        I also setuju dgn you...menteri makan tidor saja......kasi budak SRP pun boleh jadi menteri mcm tu!
      • dodi
        dodi 10 months ago
        yang betul aku yakin ada satu je fast food di m'sia yg bersih ikut cara islam ia itu diutara tanah air yg di uruskan hpa(herbal penawar al wahida) tapi malangnya x banyak cuma 2 3 tempat je. tempat saya x da. ada sya denga kfc penah saman hpa kerana lebel ya warna merah. sekarang tukar warna oren.

        harap alwahidah buka di seluruh m'sia satu hari nanti. kfc,md,marry brown,pizza hut dan ect. semuanya kotor. under license yahudi.

        cuba you org tengok kat youtube macdonaid diamerika. ---- mati,kuda mati, lembu digrind hidup2. entah2 daging tu supply e m'sia. nauzubillah.
    • Presto
      Presto  •  10 months ago
      Did KFC sack them or otherwise? KFC should put up a notice showing their faces and if they have resigned or being sack, they might work in other fast food chains. Then the same problems will arise again. If KFC wont do it, then the public should boycott eating KFC.
      • fair
        fair 10 months ago
        Yes ,i agreed
      • plain_83
        plain_83 10 months ago
        Those dirty basta*ds' identities should be made known to the public so that they will be jobless for eternity. No company or organization should hire them, n if they want to further their studies somewhere, they are already black listed n should not be given the place in education. Aku tengok video tu, rase mcm nak potong n kerat2 je tangan2 pengkhianat bangsa n negara tuh...sian mak bapak dorng lahirkan setan.
      • PUTERIampangSUCI
        PUTERIampangSUCI 10 months ago
        apelah korang nih, lbh2 lg jika anak melayu islam, bt pghangai mcm tu?? dh xdak kje yg lbh sronok nk bt ker?? xfikirke, klaulh mkbpk @bakal anak2 koghang sndiri yg mkn hasil pbuatan koghang yg mmg xbtamadun langsung tuh..pghangai mcm tuh srupe binatang malah binatang pn xsanggup nk bt klau ditakdir punyer otak mcm koghang! patut2nya otak koghang tu letak kt tapak kaki masing2! biaq jd lbh bodo dr lembu! bsedialah nk trima padahnya nti hasil pbuatan xsnonoh korang! anak2 mudah yg lain, pls lh ambil lh iktibar drpd ini..tiada manfaat langsung pn.
    • Neutralist
      Neutralist  •  10 months ago
      The staff involved should be charged lah!!!
      • ilamaj
        ilamaj 10 months ago
        ungreatful employess,pls bring more fts,to replace this dogs
      • ice fire
        ice fire 10 months ago
        Hmmmm....Malaysia Boleh. Disgusting should get to the bottom of this and make these people apologise to the nation to shame them. Also ban them from working in the food industries. Wonder??? has this happen in Singapore?
      • Nezha 3rd prince
        Nezha 3rd prince 10 months ago
        they should be charge for endanger lives by tampering with food that might cause food poisoning and tatnishing the name of the brand
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