To celebrate its 30th anniversary, Diet Coke have teamed up with their new Creative Director Marc Jacobs on some mega cute packaging! Inspired by the three decades, the cans and bottles are designed to represent female empowerment through the ‘80s, ‘90s, ‘00s, with a whimsical twist - true to Jacobs’ signature style.
Marc Jacobs commented, "I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon."
‘I Heart ‘80s’ embodies the rise of the empowered woman in all her 1980s glory. Marc Jacobs captures her in a timeless and classic style, with a strong rebellious current, which also portrays the designer’s love of theatre. The bow tie and shining lights of Broadway incorporated into the design, also reference the spectacular launch of Diet Coke at Radio City NYC, where the world’s first diet soft drink made its US debut in 1982.
The ‘I Heart ‘90s’ creative is a dynamic reinterpretation of the decade, showcasing the extravagant attitude of the era where fashion, music and art collided in a glamorous exploration of strong femininity and daring attitude. Marc’s signature swallow motif adds a romantic element to the design and features iconic ‘90s fashion accessories including the exaggerated couture trilby hat and treasured stiletto heel.
‘I Heart ‘00s’ design is a playful and lighthearted illustration of the sporty-cool decade, embodying humour, sexiness and energy. The evocative silhouette is directly inspired by the Marc Jacobs Spring / Summer 2013 runway show and features his signature red polka dot motif – a hallmark of his early collections. The stripes and geometric patterns detailed in the graphic also bring to life the youthful exuberance and the eclectic mix of inspirations that make fashion in the ‘00s so diverse.
The exciting Diet Coke Sparkling Together with Marc Jacobs limited edition collection will be available across cans nationwide from 25th February. These cans along with contour bottles and multipacks will also feature an exclusive code for the chance to win a Marc Jacobs tote. The ultimate fashion accessory to be seen with this season, everyone will be in with a chance to win as a bag will be given away every minute. The tote features Diet Coke’s iconic red and silver colours with a quirky Marc Jacobs twist of red polka dots.
The limited-edition bottles and Collectors Cases will be available exclusively from Selfridges from 12th March for 4 weeks. Selfridges will also host a pop-up themed area, dedicated to the three designs and which will invite Diet Coke fans to immerse themselves in Marc Jacobs’ vision!
Which is your fave bottle?