While the Nike+ fitness tracking platform is nothing new, the company last week released tricked-out shoes with the technology built right in. The Nike Hyperdunk+ is its first basketball shoe in the line, while the first training shoes are the Lunar Hyper workout+ for women and Lunar TR 1+ for men.
Instead of one motion sensor tucked snugly inside a single shoe, as was the case with Nike+iPod, the $250 Nike+ Hyperdunk and Lunar series integrates multiple pressure pads into the soles of both shoes; Nike even says that its system can tell what sort of move a player is pulling off by analyzing foot pressure and timing.
Plus the shoes can wirelessly transfer data to apps on user's smartphones, track activity during games, height on a dunk, or jumps and movement as part of your workout.
To get users excited about the new kicks, Nike launched on July 2 its "Game On, World" training campaign, which is a series of challenges inspired by pro athletes encouraging Nike+ users to get motivated and set their personal bests in a variety of activities. Watch: http://www.youtube.com/watch?v=SjpYA95oxyA
Last year, Adidas released a miCoach SPEED_CELL accessory, which tracks similar stats, such as peak vertical height in basketball, and is already enabled in the brand's current footwear models available now.