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Reuters Technology Summary
EA's Spore aims to create new worlds, businesses
RALEIGH, North Carolina - Electronic Arts Inc's creature-building game "Spore" offers players a chance to develop new worlds -- and maybe even new lines of business for the video game maker. The new game, which lets players guide the evolution of their creatures, is from Will Wright, the man behind the Sims series of games. The Sims let players guide virtual people and cities, spawning spin-offs, sequels and expansion packs to the tune of more than 100 million units sold worldwide.
Microsoft kicks off $300 million Windows marketing push
SEATTLE - Microsoft Corp <MSFT.O> kicked off a $300 million marketing campaign on Thursday, aimed at improving the image of its Windows Vista operating system and strike back at Apple Inc's <AAPL.O> "Mac vs. PC" ads. The first commercial of Microsoft's new marketing push, being created by advertising agency Crispin Porter + Bogusky, aired on Thursday featuring comedian Jerry Seinfeld and company co-founder Bill Gates at a shoe store.
Sony recalls 438,000 laptops on burn concern
NEW YORK - Japan's Sony Corp <6758.T> has launched a voluntary recall of 438,000 Vaio portable computers, citing a potential hazard that could cause the machines to overheat or possibly burn a user. It is one of the biggest computer recalls since 2006 when Dell Inc <DELL.O> recalled 4.1 million notebook computer batteries because they could overheat and catch fire.
Samsung Elec mulls SanDisk buy
SEOUL/TOKYO - Samsung Electronics Co Ltd <005930.KS>, the world's top maker of memory chips, said it may buy flash memory maker SanDisk <SNDK.O>, which is valued at $3.2 billion, in a deal that could reshape a struggling industry. "We are looking at various opportunities regarding SanDisk, but nothing has been decided yet," Samsung spokesman James Chung told Reuters in response to reports the South Korean firm was interested in the U.S. maker of flash memory, which is widely used in storage devices and digital gadgets.
Poignant lion video inspires movie project
LOS ANGELES/TORONTO - Millions have seen the YouTube video of "Christian the Lion" reuniting in Africa with the two men who bought him from a high-end London department store in 1969. Sony Pictures aims to bring the story of Christian and the two men, John Rendall and Anthony "Ace" Bourke, to the big screen.
Ruling in TiVo, EchoStar case could be delayed
LOS ANGELES - A federal judge in Texas on Thursday delayed ruling until as late as November on whether EchoStar Corp <SATS.O> owes TiVo Inc <TIVO.O> more damages for infringing on its "Time Warp" digital video recorder, or DVR, technology. Investors, who expected the ruling on Thursday, sent TiVo's shares down 16.5 percent, or $1.44, to $7.31.
LinkedIn lands CNBC deal
- CNBC has entered into an alliance with LinkedIn under which the financial news channel will air content generated by the professional networking site's 27 million members. CNBC, which is part of General Electric Co <GE.N>, will integrate LinkedIn's networking functionality into its website CNBC.com, enabling users to share and discuss news with their professional contacts.
Dell plans to sell computer factories: report
- Dell Inc <DELL.O> is trying to sell computer factories around the world in efforts to cut cost and improve profitability, the Wall Street Journal said. In recent months, Dell has approached contract computer manufacturers with offers to sell the plants, the paper said, citing people familiar with the matter.
Nobel prize winner may sue Norway's Telenor: report
OSLO - 2006 Nobel Prize winner Muhammad Yunus may take legal action against Norwegian telecom group Telenor <TEL.OL>, in a bid to gain full control over Bangladesh operator Grameenphone, news agency NTB reported on Thursday. Grameenphone, the top cell phone operator in the South Asian country, was founded in 1996 by Telenor and Grameen Telecom, which was launched by Yunus. Telenor owns 62 percent of Grameenphone, while Grameen Telecom owns the rest.
Prime time goes virtual
RALEIGH, N.C. - Why watch TV when you can be the star? Digital video recorders have done away with the notion of prime time for millions of gamers. Now game publishers are offering interactive TV stories that have ushered in virtual prime time entertainment. Microsoft wants Xbox 360 gamers to gather around the TV every night, but to play interactive versions of shows like Endemol's "1 vs. 100" on Xbox Live.
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