11 Jul– Other than 3D movies, there's a new experience in store with the fourth instalment of Warner Bros' "Spy Kids" in 4D, which will add another dimension to the movie, smell, according to a report by USA Today's website.
Directed by Robert Rodriguez ("Sin City" and "Grindhouse"), "Spy Kids: All The Time In The World" features Aromascope, a technology that allows people to smell the odours and aromas used in the film.
Audiences will be given a scratch card as they purchase their tickets and the corresponding numbers on it will appear during the movie, so that when audiences scratch the card, they will be able to smell the aroma depicted on screen.
Rodriguez hopes his Aromascope works just as well as his test screening had resulted. "You never know, it would be great if it caught on and everyone started doing it."
The film revolves around twins Rebecca and Cecil, who cannot get along with their stepmother, Marissa Cortez Wilson (Jessica Alba), who married their father, Wilbur Wilson (Joel McHale), a spy-hunting reporter. So when planet earth is threatened by The Timekeeper (Jeremy Piven), the family is called back into action. With the end of the world approaching, both Rebecca and Cecil put their anger aside in order to save the innocent.
"Spy Kids: All The Time In The World" will be released in Malaysia on 18 August and in Singapore on 1 September respectively.