US retailer Madewell has revealed a behind-the-scenes insight into its Fall 2012 campaign shoot starring fashion icon Solange Knowles.
As the little sister label of J. Crew, Madewell is known for teaming up with quirky it-girls and Knowles follows in the footsteps of the likes of Alexa Chung in modeling for the brand.
The younger sister of R&B diva Beyoncé, Solange has made her mark in the Brooklyn hipster scene, where she is best known as a DJ.
Despite having chart success in 2008, the 26-year-old has left pop stardom to her sibling and can be regularly seen on the front row during fashion week season.
The fashionista's previous modeling gigs include a campaign for beauty brand Rimmel London in 2011 and being named band ambassador for Armani Jeans in 2008.
See Knowles presenting colorful prints and fun hats for Madewell here: http://youtu.be/eJoA97Cotfg
