The battle continues to rage between Apple's iPhone 5 and Samsung's Galaxy S3 with a recent Samsung ad decidedly taking a very snarky turn.
In a different take on the merits of each, tech blog Android Authority recently simulated a "drop test" of which smartphone would "take the hit" better if it accidentally fell on the ground.
Blogger Darcy LaCouvee dropped the Galaxy S3 and the iPhone 5 a total of four times, each time from an increasing height to simulate real-life instances of people dropping the phone while taking it out of the pocket or at ear level when talking on the phone.
Both devices were allowed to drop on the floor to see which had the most damage. The results may surprise you.