If China has the largest internet using population, India boasts of the youngest population online; 91% Indian users online are in the 15-44 year old age band
Every brand is eyeing the youth; and almost every brand online – including the social media tycoons – are trying to net the young brigade. So where’s the youth? India, as per a recent report by ComScore. Ninety one per cent of its online audience is in the 15-44 years old age segment.
Thirty eight per cent of India’s online population is in the 25-34 age group; while 37 per cent of the online population is in the age 15-24 age group. The remaining internet using audience is divided between 35-44, 45-54 and 55 plus age group audiences with 16 per cent, six per cent and three per cent respectively. The country’s extended online universe is in excess of 145 million and will only increase.
Read also: How does Asia Pacific use the internet?
China close behind
Followed by India is China in terms of young population where 59 per cent of China’s internet users are in the 15-34 age group. The country has largest segments of its online population placed in the 15-24 and 24-34 age groups with 27 per cent and 32 per cent respectively.
The rest of the world is old otherwise
The report suggests that more than 40 per cent of the worldwide internet audience is now based in Asia-Pacific, making it the largest online population. Moving on from India and China, the world largely has a matured audience. As compared to the global average of users above 45 years, Australia and New Zealand have 14 per cent more matured users.
Australia has the largest chunk of its online population (23 per cent) in the 55 and above age group and the smallest chunk of its online population (18 per cent) in the 45–54 age group. Similarly, New Zealand has maximum (24 per cent) of its online population in the 55 plus age group.
Not so young Japan
Japan, as per the report, has the smallest group of young online population with only 15 per cent of its users in the 15-24 age group. Nineteen per cent of its users lie in the 24-34 age group, 23 per cent in 34- 44 segment, 18 per cent in 45-54 segment and 26 per cent (largest group) in the 55 plus segment. |
Singaporean internet users follow the suit but skews slightly older with 5 percentage points more of its users being above 45 years old. Singapore has the largest section of its online audience (31 per cent) in the 25-34 segment.
The world web
The worldwide statistics of the data exhibit fairly equal distribution of internet users across age groups. The age groups 15-24 and 25-34 consist of 26 per cent of the online population each. Online population within the age group of 35 – 44 globally is 21 per cent and the 45 – 54 age group is 14 per cent. The last and the smallest group of internet using population (13 per cent) is 55 and above.
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