Beautyblender's New Makeup Comes In An Embarrassingly Noninclusive Shade Range
Beautyblender, known for its spongy makeup-blending tools, just announced the launch of its first foundation line ― but many fans aren’t happy.
The line features 32 shades, but only a handful appear to be suitable for darker skin tones. Makeup brands such as Tarte and IT Cosmetics have faced similar backlash for having no more than a few darker foundation shades.
Beautyblender, which had stuck to selling its teardrop-shaped makeup sponges, will also be rolling out a set of sponges to match each foundation shade. Outrage and disappointment ensued after a picture of the line’s shades was shared on TrendMood, a popular makeup news account on Instagram:
A post shared by TRENDMOOD (@trendmood1) on
The foundation line launches on July 24, according to the Beautyblender website. Many Twitter users expressed their disapproval of the limited shade diversity and included comments about the orangey appearance of several of the darker shades. We can’t blame them.
The new Beauty Blender Foundation shades: 👩🏼👩🏼👩🏼👩🏼👩🏼👩🏼👩🏼👩🏼👩🏼👩🏼👩🏼👩🏼👩🏼👩🏼👩🏼👩🏼👩🏼👩🏼👩🏼👩🏼👩🏼👩🏼👩🏼👩🏼🍊🍊🍊🍅🍅👩🏾👩🏿
— Ms. O (@Fabulousity201) July 18, 2018
Girl what shade are you??
Me: Oh, I’m in between Oompa Loompa and Ketchup! 🙄
I’m tie’d... like Orange???
Do better @beautyblender #beautyblender #Bounce pic.twitter.com/D5jwNzkFkf— JusTiffsMakeup (@JusTiffsMakeup) July 18, 2018
Beauty Blender: *teases foundation release*
Me: *peeps the shade range* pic.twitter.com/SW2qYUfmuU— Tired since 2002 (@NeverChaseThat) July 18, 2018
Tarte Shape tape foundation: no one can do worse than us on shade range...
Beauty Blender foundation: Hold my beer...
Ugh...— tracy sarra (@fancyteacher) July 18, 2018
y’all couldn’t get me on the beauty blender train ANYWAYS. $20 for a sponge that you’re going to (at least, supposed to) dispose of and repurchase every 3 months? that’s $80 a year on sponges. baby y’all can and will miss me! i’ll use a kitchen sponge before i do that! pic.twitter.com/cfB2irPal2
— 1-800-did-i-ask? call now! 📱📞 (@iconickbeauty) July 18, 2018
I showed my man pics of the beauty blender foundation shade range and he said “okay there’s white, the surface of mars...” I’m 😂
— Amber Janea (@amberjanea_) July 19, 2018
When the beauty blender sponge has a wider shade range the actual foundation pic.twitter.com/NnlWSXTxEt
— i have a horrible memory (@beccydink) July 18, 2018
Beauty Blender really dropped foundation with 25 of the same white shade, a couple of orange shades, and like 2 dark brown shades... how embarrassing pic.twitter.com/kPKi4VXcZ2
— Giselle (@21njdevils101) July 19, 2018
lmfao ok I could wear like, 25/32 of those beauty blender foundation shades depending on how much sun I've gotten, @beautyblender DO BETTER
— tess (@_kingtess) July 18, 2018
#BeautyBlender what's good sis ? 7 "chocolate colors" of which 4 are Donald Trump's summer and winter shades ? And you actually had the nerve to promote this masquerade by saying you made 32 shades ? That's 32 shades of eggshell sis. pic.twitter.com/JvH31KZiFi
— XXII. 👑 (@blackstonia__) July 18, 2018
*sees the beauty blender foundation shade range*
*enters every sephora in the world and begins throwing all beauty blenders in the trash*— elle (@mitsurutenma) July 18, 2018
So this beauty blender foundation range... this is why @fentybeauty keeps winning. pic.twitter.com/8S2ihtGfGc
— Mel (@mellly_mel) July 18, 2018
I’m good luv enjoy @beautyblender pic.twitter.com/HSADCjgpgY
— Kegel Queen (@Fatt_Stacks) July 18, 2018
I love foundations right. I saw the beauty blender foundation and the packaging is freaking genius but HOW DO YOU MISS IT IN THE SHADE RANGES?!??! I AM CONFUSION IT IS 2018
— K🐍ndra (@_zKMP) July 18, 2018
One Twitter user expressed disappointment, given that Rea Ann Silva, Beautyblender’s CEO, is Latina and ran the makeup department for “Girlfriends,” which starred four black women.
The thing that makes this more disappointing for me is that the CEO is a “WOC”. Beauty Blender started out on the set of Girlfriends. I’m just .. I can’t ... so confused pic.twitter.com/NYyYAVLgzS
— CocoaSwatches (@CocoaSwatches) July 18, 2018
Alexis Tedesco, Beautyblender’s vice president of global communications, told HuffPost in a statement, “We truly want everyone to find their perfect match — so while the range goes very light, as well as very dark, we have THE MOST shades in, what we call, our ‘medium plus’ range and this was made for Latinas and people of multicultural backgrounds because they have the hardest time finding the right shade to match their undertone.”
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This article originally appeared on HuffPost.
