During a virtual presser, TMP marketing vice president Elijah Sue Marcial said that since many have adjusted their ways and means to earn a living, the newly-revealed Hilux can be a tool to help them generate more income.
According to her, the new trend, where small businesses have sprouted to adapt to the new normal scenario, can benefit from the 2020 Hilux's many commercial applications.
“During this time, maraming naging plantita, many started baking, yung iba nagbebenta by parking on the side of the road,” Marcial noted.
Citing that, we believe that Marcial could be alluding to the reliability of the Toyota Hilux as a means to haul loads of items anyone is planning to sell, with its improved output of 201 horsepower and 500 Nm torque for the Conquest 4x4 AT variant and a lower 420 Nm for the manual transmission type.
The Hilux also offers 4x2 Cargo MT variant, which has recently been added to the Hilux roster.
To note, this Thailand-based pick truck has already seen around 7,000 vehicles rolled out for this year, which comprises about 13.2 percent (6,935 Hilux units) of the total vehicles sold for 2020 so far. The total sales for TMP as of the moment reached 52,525—covering all vehicle offerings across its lineup.
Last year, Hilux sales held only a 12.9 percent of the total market share for the local arm of the Japanese automotive marque.
TMP First Vice President for Vehicle Sales Operations Sherwin Chua Lim said that Hilux is one of the vehicles “that has shown quick recovery” during this time of pandemic, as many are trying to address the hampered mobility and transport needs.
Meanwhile, TMP senior vice president Jing Atienza said that they are eyeing to deliver around 5,000 units of the 2020 Toyota Hilux as the country gears towards the end of the disaster-riddled 2020, translating to about 1,400 units to be sold every month till December.
TMP first vice president Rommel Gutierrez reminded that in the pick-up segment, the refreshed Hilux, enjoys zero excise tax, which makes it relatively affordable than the other members of the automotive lineup. Gutierrez encouraged buyers to take advantage of the said program,
Photo/s from Toyota Motor Philippines