From well-curated indie shops to direct-to-consumer brands, these are our favorite destinations.
Last year marked the first time online retail sales exceeded those of brick and mortar shops, and that was before 2020 came along and forced everyone to stay home. Nowadays, we're more inclined to click through a website than enter a department store. Whether you're adding to cart via Instagram or you drunkenly bought a vintage Chanel jacket and a dolphin necklace from your bed at 2AM (no regrets), shopping online is so damn simple. While major e-commerce sites like Amazon and Nordstrom still dominate as shopping destinations, it's worth bookmarking the unsung indie boutiques, direct-to-consumer brands, and little-known labels that offer something different from the normal retailer. Some of our favorites below.