Abercrombie falls short, a glittering quarter for Signet, Apple buys AI startup

Here’s a look at some of the companies the Yahoo Finance team will be watching for you today.

Abercrombie & Fitch fell short in its latest earnings report. It had a surprise profit beat. But sales came in below expectations. The CEO says they’re seeing profits starting to improve, as they invest in transforming the business.

A glittering quarter for the company behind Kay, Zales and Jared jewelry stores. Signet Jewelers just posted stronger-than-expected earnings and raised its guidance. But the CEO cautioned there is still uncertainty about the fourth quarter, and they’re staying cautious as they roll-out new sales initiatives.

The trade war is hitting the maker of some of America’s most famous whiskeys. Brown-Forman says it will miss on profit forecasts because of the uncertainty over Trump tariffs. Don’t worry yet, it’s holding off any price increases on Jack Daniels, Old Forester and Woodford Reserve, to minimize the impact.

Apple is making a big purchase in the augmented reality world. It’s buying Akonia Holographics, a startup that makes lenses for augmented reality goggles. The purchase price hasn’t been revealed. But it could signal Apple may have its sights on making its own AR glasses.