Quarantine seems to have divided people into two hair groups.
The first, au natural, set have let nature do its thing, ditching the dye and letting grey hair take over and not worrying with the increasing lengths.
On the opposite side, stand those who decided lockdown was the perfect time to try a bold new hairstyle and colour. And one thing’s for sure – people seem to have decided blondes have more fun.
From Joe Jonas’ recent bleach job to Lana Del Rey’s Champagne-hued hair, the celebs have been embracing the trend.
We asked Fudge Professional head of colour Tracy Hayes why blonde locks are the must-have look.
“There are numerous ways to play with blonde which is what it makes it so popular,” she said. “All over blondes certainly make a statement whether you are wearing pure platinum, soft golds or clean nude blondes, and for those not quite so brave or prefer to have colour that is not so high maintenance then introduce blonde by simply adding highlights in a variety of lighter tones to suit every skin tone – as Kate Middleton did!
“Balayage is another perfect technique to add lighter tones through the mid-lengths and ends. Even adding softer caramel blondes to frame the face can give a natural lift and compliment the skin tone. Blonde can be as strong or subtle as you prefer, there is something for everyone who wants to see some lightness in their hair.”
Adding some golden tones works especially well for this time of year, and even if you haven’t been away, gives the illusion of sun-kissed hair.
It’s worth bearing in mind that lightened hair requires a little extra maintenance, as blonde dye has the tendency to turn brassy, with yellow tones coming through if not treated correctly. Fudge Professional’s Clean Blonde Damage Rewind Shampoo and Conditioner will stop this in its tracks, thanks to the violet pigment it includes – which is a must for keeping blondes blonde. It also has added Opti Plex technology, targeting chemically treated hair to restore the condition and leave hair feeling luscious.
Other purple products we rate are John Frieda’s Violet Crush for Blondes Purple Shampoo and Kérastase’s Blond Absolu Anti-Brass Purple Shampoo.
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