Triton Digital®, the global technology and services provider to the online audio and podcast industry, announced today that ADTIMA, Vietnam’s Premium Publisher owned preeminent online music platform ZingMP3, has selected Triton Digital to power the monetization of its streaming audio content.
Through this partnership, ADTIMA will utilize Triton’s sophisticated and intuitive ad server to maximize profitability by managing both direct and indirect revenue streams. To support their monetization goals, ADTIMA will leverage Triton’s programmatic audio marketplace and audio SSP to make their online audio inventory available to media buyers both in Vietnam and around the world through private marketplace deals.
"We are proud to partner with Triton Digital, and to be using their best-in-class digital audio monetization technology to meaningfully increase our reach and grow our revenue," said Bang Pham, Head of Programmatic & Operation at ADTIMA. "As the premiere online music platform in Vietnam, we remain committed to providing our loyal listeners with a highly engaging listening experience, and Triton’s technology is enabling us to do just that, while strengthening our foothold as the preeminent online music platform in Vietnam."
"We are pleased to provide ADTIMA with the tools they need to monetize their online audio streams," said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. "We remain committed to continuously innovating our technology to enable providers such as ADTIMA to provide an increasingly enhanced listening experience for their audience, and generate a higher return for their advertising partners."
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 45 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.
Adtima is a leading mobile – first platform that helps businesses acquire real results from real users. It owns the most active mobile eco-system including Zalo – Top 1 messaging app with over 55 million users; BaoMoi and Zing.vn - the two top news apps; Zing MP3 – No.1 music streaming app; and Zing TV – the most popular movies app in Vietnam.
With deep understanding of Vietnamese mobile users, Adtima knows how to connect target consumers through mobile and delivers the right content to the right people at the right moment. The giants Coca-Cola, Unilever, Ford, Vietnam Airlines, Lazada, etc. are Adtima’s trusted partners.
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