Launching a digital business is not all fun and games, especially for solopreneurs and micro-enterprises on a budget

Running a digital business can be an ideal enterprise for people who want to work and make a profit within one’s own hours. Millions of people enjoy the flexibility that accompanies working online and/or selling products or services to others. However, you will want to ensure that your digital presence — whether through an app, website or social media account — can really engage with potential clients and customers. One way to ensure this is to humanise your business as much as possible. Be aware of some benefits of doing so — it may help motivate you to get started with your business plan and make impactful connections with your audience whenever they use your service or application.

Tip #1: Establish a mailing address

One of the key ways to allow others to feel that you are an actual company is by having a virtual address for business. The purpose is two-fold. First, customers or vendors can send you documents and goods. Second, it may help establish legitimacy if you have a physical location.

A mailing address can be a co-working space, managed workspace or even simply a purpose-built virtual address. This allows you to choose your address, and you can even manage this postal box with an app that you can use online. This is an ideal situation for many solo business owners to give an impression of authority.

Tip #2: Use search engine optimisation

If you’re a startup company, you may find that it’s difficult to get the right amount of traffic to your website. This can be a real challenge for many business owners, and you will want to make that connection that allows others to see you as a legitimate company.

Creating content can help others view you in the same light as one that has a physical location. The key to helping you get noticed when writing web content, blogs, or articles for your business may rest in using specified keywords.

Also Read: The key to developing an SEO strategy based on Google’s rules

Search engine optimisation employs the use of keywords that others can do a quick search with and find you with ease. This is ideal for a new business that is just starting out to use when creating content of any type to help your company becoming profitable quicker.

Tip #3: Launch a website

One of the first things that your potential customers or clients will look for is a website. This can indeed help you look more professional and allow you to make the necessary connection with others.

Be sure to take the time to create the right type of information that allows people to easily see what you offer and provide the specific details in the process. You will want to list product specifications if you that’s what you sell and convey to your audience what your product can do.

Also Read: Branding basics: Why I spent US$1.5 million on our domain

Additionally, be sure that your website is user-friendly: This means allowing others to navigate through it with ease. In terms of design, you will need to ensure an excellent user experience, which involves speed, navigation, aesthetics, accessibility and responsiveness. Consider that a bulk of your audience will likely come from mobile audiences. This means you need to build with mobile in mind. A lot of startups have actually gone with the mobile-first approach.

Tip #4: Engage in social media

Engaging users through social platforms is one of the ideal ways to humanise your digital business. Take the time to use a variety of social media platforms, and go where your users are. Take time to engage with users. Answer their inquiries. Connect through your networks.

This requires commitment and dedication on your part — in most cases, you will need professionals to help you manage your social media engagement once you gain traction. Take note that studies show that 90 per cent of young adults aged 18-29 use social media regularly. This means you need to target and address your audience appropriately.

Conclusion

Running a successful digital business takes hard work, but you can increase your sales and conversions when you can engage and target your users appropriately.

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