The surprise show to captivate the fashion crowd at LFW in February was undoubtedly McQ. At the very first McQ catwalk show at LFW, every fashion editor came out of the hugely dramatic, ultra mystical A/W ready-to-wear spectacle completely transfixed, and overwhelmed by the impressive vision and quality of the collection. The second Alexander McQueen line under the creative directorship of Sarah Burton will be sold at its new home in 14 Dover Street, London from summer-time (rumour has it we can expect the store to open in August, but no date is confirmed just yet).
The brand’s first ever flagship store will sell the womenswear catwalk collection, as well as accessories, menswear and the commercial collection. What a treat we’ve got ahead of us! The massive four floored Georgian townhouse will have 273 square metres of pure shopping heaven, housing McQ’s distilled collection of Alexander McQueen’s signature silhouettes and archive inspired pieces.
We’ve had a sneak peek of the collection and are extremely relieved to discover that although the McQ collection has had a huge game change and is now a catwalk collection, the entry price is still a really affordable £150. Click here to have a look at the McQ Spring Summer collection...and see the video of the McQ A/W'12 collection below.