Amazon's secret device page is bursting with hidden tech deals — up to 50% off
Psst: Did you know Amazon has a hidden section devoted to stellar markdowns on its own devices? Now you do! On any given day, the e-tail giant adds and removes deals from this secret hub on a handful of Echo smart devices, Fire TV video streamers and Kindle e-readers — and the savings are great. If you’re looking to build out a smart home or just want to read mountains of books on one goes-anywhere screen, you need to know about this page. Here are our current fave finds.
Echo Show 8 (2nd Gen, 2021 release)
$75$130Save $55Echo Show 15
$225$280Save $55Ring Video Doorbell Wired
$39$65Save $26Amazon Eero 6+ Mesh Wi-Fi Router
$112$140Save $28Fire HD 8 Plus tablet
$70$140Save $70Insignia 42-inch Smart Full HD 1080p Fire TV
$180$270Save $90Ring Video Doorbell 3
$150$200Save $50Amazon Fire TV 43" Omni Series 4K UHD smart TV
$340$400Save $60Kindle Paperwhite Signature Edition Essentials Bundle
$240$260Save $20Kindle Paperwhite (8 GB)
$100$140Save $40Beats Studio Buds
$120$150Save $30Zingbird Wireless Earbuds
$30$66Save $36Ziuty Wireless Earbuds
$21$130Save $109Insignia 24-inch Class F20 Series Smart HD 720p Fire TV
$90$170Save $80Sony 65-inch 4K X90K Series Bravia XR Full Array Smart Google TV
$998$1,500Save $502Toshiba 50-inch Class C350 Series LED 4K UHD Smart Fire TV
$270$430Save $160Apple 2021 10.2-inch iPad (Wi-Fi, 256GB) - Silver (9th Generation)
$399$479Save $80Anker USB C Charger
$29$38Save $9Anker USB C Outlet Extender
$19$26Save $7
Echo Show 8 (2nd Gen, 2021 release)
The Echo Show 8 is one of Amazon's most popular smart displays, and for good reason: it strikes a great balance between size and functionality. And right now, it's down to just $75. Stream your favorite shows, find recipes, and so much more. It's also a great option for a bedroom assistant, as you can use it to listen to music when you get ready in the morning.
"I had both the 5 and 8 Echo Shows! I sent the 5 back! The 8 takes the cake for me. It has more features that are available," one happy user said. "Battery stand so you can move it without needing to be plugged in! More user-friendly for me! Hulu is a bonus, as Hulu is not available on the 5!"
Echo Show 15
If you want something larger and with much more functionality than the 8, check out the Echo Show 15. It has all the features of the smaller models, but also includes a webcam you can use to check in on your home. There are also widgets — not seen on any other model — that display things like your shopping list, to-do list, and so much more. This handy device can truly keep your life organized. This model comes with the Fire TV Remote, but if you don't care about that function, you can snag the version without the remote for $195.
"This is by far one of my favorite electronics to date! It allows me to integrate calendars, make several shipping and grocery list, leaves sticky notes for the family and when not in use I turn it into a digital picture frame!!" said one ecstatic five-star reviewer. "It recognizes our voices. I can easily pull up recipes while cooking — it’s hanging in our kitchen. My kids love to listen to music on this as well with Amazon Music. Absolutely love!"
Ring Video Doorbell Wired
The days of old-fashioned doorbells are over. Do away with the annoying ding-dong sound and instead snag this nifty video doorbell. Not only will it let you keep an eye on the goings-on around your home from anywhere, but you can even use it to answer visitors. This model is wired, which means you don't have to worry about it running out of battery. Oh, and I should mention that this is the lowest price it has ever been.
One customer called it a must-have. "This is just what we wanted, and for a great price! We chose the wired one to replace our existing doorbell. It was pretty easy to install, and we did not end up doing the chime bypass as directed. Other people have mentioned this part, so I must include it. It tells you to do a step involving the actual door chime part. We by passed it since we have three Alexa's in various parts of the house, plus the App. With all those, we don't need to hear the chime. Not for everyone, but it works for us. PS, the app is VERY EASY to work!"
Amazon Eero 6+ Mesh Wi-Fi Router
Does your home have bad Wi-Fi? Many homes, especially those that are older, have a lot of wiring and piping in the walls that can interfere with the signal and create dead zones. The Eero 6+ Mesh Router circumvents this problem with a powerful transmitter than can spread throughout a 1,500 sq. ft. space with just one unit. If your home is larger, pick up two or more of these to create an overlapping network that will solve your Wi-Fi woes.
"This replaces a Netgear Nighthawk mesh. After trying three of those in three years, I decided to try Eero. Setup was VERY easy and three weeks in everything has been great. I have several smart devices, including seven Alexa devices all paired together for music streaming and the signal has been seamless all day, everyday," said one user. "The hubs are attractive enough, nice and small. I'll be purchasing a wall-mount for one in a more visible area. Only negative would be the Ethernet and power cords are both quite short. I have my primary hub on a shelf 4' above plug and router and needed to use my own ethernet b/c the one contained didn't reach. I don't think 4-5' is too much to ask."
Fire HD 8 Plus tablet
Kindles are great, but the Fire HD 8 Tablet can act as an e-reader, streaming device and so much more. It's great for watching content or roaming the web through Amazon's Silk browser, too. And at 50% off, this is an absolute steal.
"I primarily use this tablet for Kindle e-book reading, but I also browse the internet a little. It's fast. The color is gorgeous and vivid," one five-star reviewer said. "... The screen is a wonderful improvement from my seven-inch device, a delight I wasn't expecting to even notice. I'm very pleased."
Insignia 42-inch Smart Full HD 1080p Fire TV
This 42-inch Fire TV is a great option for a bedroom or garage TV. I wouldn't recommend it for a main display, simply because it's only 1080p — but for a way to keep something on in the background, you can't go wrong with the built-in Fire TV functions and the low price.
"Like so many, we now have several TV’s through out the house. This unit is in the spare bedroom/guest room. The room is only about 10’ x 12’, and this TV is almost the perfect size for the room. It is very convenient that all the programs are preloaded and simply signing into my Prime account loaded all our personal features right onto the unit. The picture quality is good, the unit is sleek, and provides a good picture. I wish the sound bars were designed facing forwards rather than back, as that is the only weak aspect of this TV," said one shopper.
If you want an affordable, easy way to beef up your home security, start with a video doorbell. Not only are these crazy convenient — you'll never again miss a package delivery — but they can help deter package thieves. You can even talk to visitors through the doorbell, even if you aren't at home.
"As a guy who's always looking for ways to improve the security of my home, I was excited to try out the Ring Video Doorbell 3 Plus. I have to say, this product exceeded my expectations!" one homeowner shared. "The 1080p HD video doorbell is equipped with enhanced features that let me see, hear, and speak to anyone from my phone, tablet or PC. The motion detection is improved, and there are privacy zones and audio privacy, which is great for maintaining my family's privacy. The dual-band (2.4 or 5.0 GHz) Wi-Fi connectivity ensures a strong and reliable connection, which is great for someone like me who lives in a busy neighborhood."
Amazon Fire TV 43" Omni Series 4K UHD smart TV
If you're looking for an easy-to-use, lovely-to-look-at TV, you can't go wrong with the Omni series. Between the support for HDR and Dolby Digital Plus, the 4K resolution, and the easy access to more than one million TV shows and movies, it's a great set-up-and-go set. It comes with a lot of bonus features too — and right now, it's $130 off.
"Bottom line: This is a great TV. Gaming in 4K and watching movies/shows looks amazing. There are a plethora of options to fine-tune the picture settings," said one happy viewer. "My favorite feature is the Smart-HDR setting, which makes SDR look much more detailed and have better contrast. The FireTV OS is my favorite over everything else (Roku, AppleTV). Best purchase I've made in a long time."
Kindle Paperwhite Signature Edition Essentials Bundle
Want to catch up on your reading in 2023 the modern way? The Kindle Paperwhite Signature Edition Bundle holds all your books but weighs just six ounces. It also grants you access to Amazon’s ginormous Kindle library — get thousands of titles delivered straight to your e-reader. Read for up to 10 weeks without needing a recharge (not a typo). The Paperwhite has a screen that looks like, well, actual paper, so you can get more of that real-book feel. This set comes with its own case and stand.
"When I read about the new Kindle Paperwhite, I really couldn’t believe I needed another device, but I am an avid reader, and it just sounded great," said a satisfied shopper. "I ordered it. I love it. It reads so much like a book, has more memory and holds a charge for longer. It was a great buy."
Kindle Paperwhite (8 GB)
If you're a frequent traveler or you just don't have a lot of space for books, a Kindle is a great buy. This 8GB model can hold thousands of books at a time, and the paper-like display is easy on the eyes, even while reading at night. If you have an Audible subscription, you can even use headphones to listen to your audiobooks with this device.
One speed reader said: "I can't say enough how much I love this product! It is so incredibly crisp and clear in sunlight while reading at the beach or in a car when sun is shining. The battery life on this thing is crazy; it lasts for weeks even as much as I read! Charges fast and holds well. Easy to use and had increased my reading significantly because I find this so easy to use!! Hands down the best thing I've spent money on this year. Also the 'ads' were a concern for me initially almost didn't buy because I was scared ads would pop up all the time. That’s not the case! They are only on the screen while its not being used/sleeping. [...] So yes, save the money and buy the one with add its not a bother. I've had my machine more than six months now and use this every single day! Love, love, love."
If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)
The reviews quoted above reflect the most recent versions at the time of publication.
Looking for more great Amazon tech deals? Check these out:
Headphones and earbuds
Beats Studio Buds
$120$150Save $30
Zingbird Wireless Earbuds
$30$66Save $36 with coupon
Ziuty Wireless Earbuds
$21$130Save $109 with coupon
TVs
Insignia 24-inch Class F20 Series Smart HD 720p Fire TV
$90$170Save $80
Sony 65-inch 4K X90K Series Bravia XR Full Array Smart Google TV
$998$1,500Save $502
Toshiba 50-inch Class C350 Series LED 4K UHD Smart Fire TV
$270$430Save $160
Tablets and tech
Apple 2021 10.2-inch iPad (Wi-Fi, 256GB) - Silver (9th Generation)
$399$479Save $80
Anker USB C Charger
$29$38Save $9
Anker USB C Outlet Extender
$19$26Save $7