The biggest sellers since 1998 come from a wide variety of different categories including film, music, books, fashion and beauty.
How to get Amazon's 25th anniversary offer today
As a thank you to to the nation, Amazon's even giving shoppers the chance to get £5 off any orders placed today (Friday 15 September) when they spend £25 or more.
To receive the discount, all you have to do is add the code AMAZONUK25 to the Gift Card, Voucher and Promotional Code section at checkout before 11.59pm this evening. You can find out more information about the discounts terms and conditions here.
Top 25 most popular Amazon UK products of all time (in alphabetical order)
1. Andrex Gentle Clean Toilet Rolls
Amazon's great value bulk buys of Andrex toilet roll are forever at the top of the e-tailer's household best-seller list, and are almost always selling out. With over 40,000 global reviews (76% of which are five stars), customers have little to complain about, other than the fact that "it's always out of stock."
Andrex Gentle Clean Toilet Rolls - 45 Toilet Roll Pack | £18.66 (Was £23.44) from Amazon
Andrex Gentle Clean Toilet Rolls - 72 Toilet Roll Pack | £27.68 (Was £37.50) from Amazon
A staple for helping improve the appearance of an uneven skin tone, Bio-Oil contains a range of vitamins and essential oils that help against ageing and dehydrated skin. It has racked up over 45,000 reviews on Amazon, with shoppers saying it helps everything from pregnancy stretch marks to helping clear up acne.
Bio-Oil Skincare Oil | £17.20 (Was £22.99) from Amazon
3. Call of Duty Franchise
COD (Call of Duty) is one of the most popular video game franchises of all time and for the past two decades has built a fan base of millions players worldwide. Known for its intense gameplay, immersive storytelling and cutting-edge graphics, it's a big name as far as top-rated video games go.
Call of Duty®: Modern Warfare® III -PS5™ | £69.99 from Amazon
4. Cards Against Humanity
Everyone’s favourite party game — Cards Against Humanity — also gets a spot on this list. Here, players are made to complete fill-in-the-blank statements using words or phrases typically deemed offensive or politically incorrect. The end result is usually something completely absurd and hilarious.
In recent years, many other editions for schools and families have been released, now making the game suitable for all ages.
Cards Against Humanity Card Game | £23.40 from Amazon
You may be surprised to hear that Crocs are Amazon's current fashion best-seller, with the Classic Unisex Clogs having racked up almost 500,000 reviews over the years.
Crocs Unisex's Classic Clogs | £29.99 (Was £44.99) from Amazon
If you're after a new family game to play at Christmas and haven't heard of Dobble, now may be your sign to give it a go. With 85% of reviews rating this game five stars, shoppers have described it as "so much fun", and "great for all ages".
Asmodee Dobble Card Game | £9.99 (Was £13.99) from Amazon
7. Dots for Spots Pimple Patches
Spot stickers can be on the pricier side a lot of the time, but these from Dots for Spots are much more reasonably priced than most. Not just that, they actually work — so no wonder they're up on Amazon's list of beauty best-sellers, and no wonder they're often sold out. Grab them while you can.
Dots for Spots Original Acne Absorbing Pimple Patches | £5.99 from Amazon
8. Duracell Plus AAA Batteries
Arguably the best batteries on the market, Amazon sells lots of them. After all, there's nothing worse than the TV remote running out of batteries only to realise you don't have any spares.
Duracell Optimum AAA Alkaline Batteries (12 Pack) | £7.50 (Was £11.50) from Amazon
9. Earth Rated Dog Poo Bags
Yes, even Earth Rated's Dog Poo Bags have made it to Amazon's list of the most sought-after items - and for good reason. The bags are rated 4.7 out of 5, are much smarter-looking than your standard dog bags, feature a lavender scent and are 100% leak proof.
Extra Thick Waste Bag Refill Rolls For Dogs | £10.99 from Amazon
10. Echo Dot
There have been numerous models released over the years of Amazon's very popular smart speaker: The Echo Dot. Amazon's Echo Pop is the latest edition which launched earlier this year, while the Echo Dot (4th Generation) is the current best-seller as it is currently on sale.
The speakers can be used to play the radio, podcasts, tell you the weather, news and must more.
Echo Dot (5th Generation) | £34.99 (£54.99) from Amazon
11. FIFA Franchise
The only other video game to join Call of Duty in the list of best-sellers is, of course, FIFA — which is loved for bringing the UK's favourite sport to life.
EA SPORTS FC 24 Standard Edition PS4 | £63 (Was £69.99) from Amazon
12. Fifty Shades Books Trilogy
If you remember the Fifty Shades of Grey book hype when it first launched in 2011, you will not be surprised to see the hugely popular series on the top seller list. Since the first book there have been many follow-ups released, with the most popular being the Fifty Shades Trilogy, which are the first three erotic novels.
Fifty Shades Trilogy Boxed Set (Fifty Shades of Grey, Fifty Shades Darker, Fifty Shades Freed) | £13.49 (Was £23.97) from Amazon
13. Fire TV Stick
While there are numerous versions of the Fire TV Stick, which range in price from £34.99 to £59.99, the current Amazon best-seller is the most affordable, the Fire TV Stick Lite.
This stick can turn your TV into a smart TV, giving you access to films and TV programmes from apps such as Netflix, Disney+, Amazon Prime, YouTube, ITVX, Channel 4, PlutoTV and more.
Fire TV Stick Lite | £34.99 from Amazon
14. Garnier Nutrisse Permanent Hair Dye
An extensive range of Garnier's best-selling Nutrisse Permanent Hair Dye is available to buy on Amazon, and usually for a great price. From Dark Cherry Red to Ultra Violet, it has over 44,000 reviews with a generous 71% of shoppers rating it five stars.
Garnier Nutrisse Permanent Hair Dye, For All Hair Types | £7.99 from Amazon
15. Grenade High Protein and Low Carb Bar
The bulk buys of Grenade's High Protein Bars always top the best-selling list of Nutritional Protein Bars on Amazon. They come in 16 flavours including Caramel Chaos, Dark Chocolate Raspberry and Jaffa Quake. Plus, they works out as great value for money as you get 12 bars in a pack, many flavours of which are often on sale.
Grenade High Protein, Low Sugar Bar - Caramel Chaos, 12 x 60 g | £21.99 (Was £30.99) from Amazon
16. Harry Potter Books Series
It's no surprise that *the* biggest series of all time by author, J. K. Rowling, takes a spot on this list. Want to re-read your favourite series? You can currently get the full collection (which has over 100,000 reviews) for almost half price.
Harry Potter Children's Collection: The Complete Collection | £33.49 (Was £62.99) from Amazon
17. Kindle Devices
Introduced over a decade ago, the Kindle has revolutionised how we read books.
There are currently six models of Kindle which each hit different price points. While the more affordable £84.99 2022 model may be the most popular, it's the Kindle Paperwhite that's rated the best, with over 9,000 ratings where 85% are five star.
Paperwhite 16 GB | £159.99 from Amazon
18. Lindt Lindor Milk Chocolate Truffles Box
Another food item to appear in Amazon's list of best-sellers is the nation's favourite: Lindor Milk Chocolate Truffles. A staple at Christmas and brilliant for gifting, you'll often find they're on sale and available in a range of flavours (Milk Chocolate, Salted Caramel, Mint).
Lindt Lindor Milk Chocolate Truffles Box, 600g | £11.48 (Was £16) from Amazon
19. Mamma Mia! The Movie
Of course Mamma Mia! The Movie is listed as part of Amazon's most popular buys of all time, it's a classic! You can rent it on Amazon Prime for as little as £3.49, or if you want to watch it again and again, you can buy a DVD.
Mamma Mia! The Movie | £6.29 from Amazon
20. Nizoral Anti-Dandruff Shampoo
Nizoral's best-selling shampoo designed to help treat and prevent dandruff is also one of the e-tailer's most popular products of all time, with over 19,000 five-star ratings.
Nizoral Anti-Dandruff Shampoo (60ml) | £6.50 from Amazon
21. SlimFast 7 Day Kit
Starter packs are a great way to test how to feel about something without diving headfirst and realising that, actually, it's not really for you. With over 13,000 reviews, this one week starter pack includes all you need to kick start your healthy lifestyle and takes the hassle out of meal planning.
SlimFast 7 Day Ready To Go Kit | £24.95 (Was £31.78) from Amazon
22. Tassimo Kenco Colombian Coffee Pods
Amazon's best-selling coffee pods courtesy of Tassimo has a wide variety of coffee options: Americano, Flat White and Café au Lait, to name a few. Available in packs of five, with 16 pods in each that's 80 pods for under £20, so these are great value-for-money if you're a regular coffee drinker.
Tassimo Kenco Americano Grande XL Coffee Pods x16 (Pack of 5, Total 80 Drinks) | £19.27 from Amazon
23. TePe 0.45 mm Interdental Orange Brushes
Another household must-have and alternative to standard flossing, these little brushes often recommended by dental professionals allow you to safely clean between your teeth. They're great for even the smallest of gaps in your teeth, and promise to be an "efficient and easy way to remove plaque". Plus, they're a lot cheaper to purchase via Amazon than at your local dentist.
TePe Interdental Brush, Original, Orange, 0.45 mm/ISO 1, 20pcs | £11.23 from Amazon
24. The Boy, The Mole, The Fox and The Horse
This illustrated book by Charlie Macksey tells the heart-warming story of friendship, love, and courage. Originally a series of drawings shared with his followers on Instagram back in 2019, and now a 128-page children's book, it's a favourite for a reason.
The Boy, The Mole, The Fox and The Horse Hardcover | £9 from Amazon
25. WaterWipes Baby Wet Wipes
A clear winner among new parents, these fragrance-free baby wipes are available to bulk buy in packs of four and up. They're great for allergy sufferers and have even received the Seal of Approval from the National Eczema Association, meaning they're perfect for your baby's sensitive skin.