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Big and tall: Plus-size men 'struggle' as much as curvy women

Yahoo Lifestyle

This article is supported by Old Navy. It is editorially independent, with no influence or input from the brand.

The plus-size fashion movement isn’t just about women — even though they might be the most vocal.

According to Sara Westbrook, Head of Plus Merchandising at Old Navy, who spoke on Saturday at the theCURVYcon, a conference connecting plus-size influencers, celebrities, and brands, men “face the same challenges as plus-size women.”

On the event’s “Dear Retailer” panel, Westbrook — along with her peers from Lane Bryant and JCPenney — noted that men who buy big-and-tall sizes just “want to look nice; they want to look put together.”

Sara Westbrook, far right, speaks at theCURVYcon on Sept. 8 in New York City. (Photo: Getty Images)

Additionally, considering they rarely see themselves reflected in marketing and advertising campaigns, plus-size males may feel a sense of disenfranchisement that’s similar to the way many females feel. “That’s a really important part of our men’s business at Old Navy,” Westbrook says, “and we have a really broad size range as well as lengths, so he can definitely find himself within our collection.”

Yahoo Lifestyle live-streamed theCURVYcon 2018. Check out our full coverage, here and catch another great moment, below: 

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