If you'd like to lean into your natural look and make gray your permanent hair color, a toning shampoo and conditioner is a good idea to help you beat the brassy, yellow shades that gray hair can sometimes attract. Instead of depending on expensive salon treatments to get the job done, we have a better suggestion: the L'Oreal Paris Ever Pure Purple Shampoo & Conditioner Set. It's down to just $16 (from $20), and celebs like the ever-beautiful Andie MacDowell are even fans. What makes these inexpensive problem-solvers so unique? Read on...
Why is this a good deal?
At just $16 (down from $20), the L'Oreal Paris Ever Pure Purple Shampoo & Conditioner Set is a great deal for treating your grays with the care and consideration they deserve. No dyes or expensive salon treatments necessary — just hair-loving goodness to prevent dullness and yellowing. While this isn't the absolute lowest we've ever seen this pair, the best pricing is usually set between $15 and $16, so you'll be adding to cart at a great time. Plus, with the dry weather of winter sapping the shine out of hair, we're positive your locks could use a little TLC.
Why do I need this?
You may have noticed that, especially post-lockdown, more and more big-name celebrities are embracing their grays and rocking the natural look. That includes the gorgeous Andie MacDowell, famous not only as an actress but for her luscious, curly locks. What's the secret to her pure and pretty grays? The Groundhog Day star told Prevention, “L’Oreal Paris has a really good conditioner and shampoo … the Ever Pure line. It’s back in my apartment in Canada. It takes the yellow out [of grays], it makes it shinier.” The ambassador for L'Oreal Paris' Women of Worth decided to go natural during COVID, with some guidance from her fellow actress daughters, Rainey and Margaret Qualley. “During COVID it started growing out and I could see it looked good on me. My girls told me, because we saw each other a lot during COVID; they said, ‘You need to do this — you look badass.’ They never tell me I look badass, so I was like, alright, I think we should do this.” And she's been rocking the refined look ever since!
What makes the L'Oreal Paris Ever Pure Purple Shampoo & Conditioner Set so special? It's a combination of things: the purple coloring of the shampoo and conditioner helps neutralize brassy yellow and orange tones, taking any sickly tinges from gray locks to keep them fresh and bright — it'll also work for blonde, bleached and highlighted hair. Not only does this combo tone, it also hydrates hair, which is important for often-times more brittle, dry grays. Moisturizing hibiscus leaves hair fully quenched, and the formula is also vegan, sulfate-free, and paraben-free with no harsh salts added to take away from your mane's moisture.
What reviewers say
A whopping 20,000-plus Amazon shoppers are similarly adoring of the L'Oreal Paris Ever Pure Purple Shampoo & Conditioner Set — they've awarded the duo a perfect five-out-of-five star rating. Many reviewers use the shampoo and conditioner to maintain gorgeous grays, just like Andie: "I stopped coloring my hair several years ago and let it go its natural gray — and little did I know, as much as I’m outdoors, the sun (and pollution here in the SoCal area) really turn your hair yellow, which is gross-looking," confessed a customer. "This is the best shampoo I have found that keeps dry, curly gray hair moisturized and protected, and I highly recommend it."
Another writer called the set "perfect for gray hair," adding, "After trying several different purple shampoos for gray hair, I have found this one to be the best for me. My hair is naturally more gray in the front and blends to dark brown in the back and extremely curly, but can be frizzy. It brightens my hair and settles down the frizzies."
"The shampoo has a rich creamy lather and doesn't strip my naturally dry hair. The conditioner has amazing slip and I can detangle easily with it," shared a final fan. "The combination brightens my grays but enhances the color of my dark strands, which I like." The thoughtful reviewer also added one con: "The purple dye can stain towels or clothing, so use caution. And a best practice would be to emulsify the product in your hands until it lathers BEFORE putting it in your hair." Duly noted!
The reviews quoted above reflect the most recent versions at the time of publication.
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