'It' Is Already Breaking Records At The Box Office

Jillian Capewell
The “It” trailer broke records in its first 24 hours online.

The “It” trailer broke records in its first 24 hours online. The creepy-clown horror film is now doing the same in theaters, with a $13.5 million preview opening Thursday night.

That makes it the third-highest preview for the year, only behind “Guardians of the Galaxy Vol. 2” ($17 million) and “Beauty and the Beast” ($16.3 million), Variety reports. It’s also the highest gross for a horror movie, a September release, a film based on a Stephen King book, and an R-rated title. Not too shabby.

The film is tracking to have the best opening day for an R-rated title after its official release Friday, with box office receipts expected to total $49.6 million and a three-day total tracking toward $101 million, according to Deadline. It’s a promising projection for the film, considering its $35 million budget. 

This news comes after a rough few weeks in the movie business, with late August seeing the worst box office returns in years. “The Dark Tower,” 2017′s other major Stephen King adaptation, collected merely $19.1 million in its opening weekend last month.

  • This article originally appeared on HuffPost.