“Queer Eye” star Antoni Porowski set social media ablaze this weekend in a pair of skimpy boxer briefs and a smile.
The show’s resident food and wine guru stripped to his skivvies for a photo posted to his Twitter and Instagram accounts on Thursday. His art director boyfriend, Joey Krietemeyer, is credited as the photographer.
As it turns out, the photo wasn’t posted simply as a thirst trap. Along with TV host Nev Schulman and former New York Giants wide receiver Victor Cruz, Porowski has teamed up with Hanes for its #VouchForThePouch campaign to launch its new Comfort Flex Fit boxer briefs.
“I think it’s really amazing, and I’m very proud and excited to be working with them,” Porowski told People. “When they first approached I thought it was going to be for the classic white brief which everyone loves, but then they showed me the Comfort Flex Fit boxer briefs, which are an updated modernized version, and I love them.”
“Teaming with Hanes, I feel a little more American in a good way,” the 34-year-old Canadian native added.
Needless to say, Porowski’s admirers responded enthusiastically.
all of my avocados just ripened— Matt Bellassai (@MattBellassai) April 12, 2018
thanks for that photo antoni. i think everyone is dead now.— Scott Bryan (@scottygb) April 12, 2018
Others were amused by Porowski’s use of the word “contrapposto,” defined by Merriam-Webster as “a position of the depicted human body in which twisting of the vertical axis results in hips, shoulders, and head turned in different directions.”
if you then you don't— Tony (@BillyJoelOsment) April 12, 2018
don't love deserve
me at my me at my
antipasto contrapposto pic.twitter.com/of9Hk7PiGC
More like thirst [con]trap[posto] tbh— Slade (@Slade) April 12, 2018
It's fun when everyone learns some new vocabulary pic.twitter.com/YPvk31h491— Jackson McHenry (@McHenryJD) April 12, 2018
By Monday morning, the photo had garnered more than 208,000 likes on Instagram and 11,000 likes on Twitter.
So Porowski ― whose actual culinary prowess has been calledinto question based on the first season of “Queer Eye” ― could have a modeling career to fall back on if his kitchen smarts no longer impress.
- This article originally appeared on HuffPost.