App Annie provides app ranking, app store analytics and market intelligence supporting iPhone, iPad, Mac, Google Play, Windows and Amazon

App Annie, an app market data and insights company based in San Francisco in the US, today announced the appointment of Cindy Deng as Managing Director for Asia Pacific.

In this role, she will be responsible for the company’s customer-centric efforts and go-to-market strategy in the region.

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Deng comes with more than 18 years of experience in digital advertising, data management, data analytics, and enterprise technologies for major Fortune 1000 companies across the CPG, auto, finance, travel and technology industries. In her most recent role at Turn, she was responsible for the overall P&L, strategies, and daily operations of Turn’s business in Asia Pacific.

Deng holds a BA in Economics from Occidental College, and a joint MBA from The Wharton School and MA from the Lauder Institute for International Studies at the University of Pennsylvania.

Cindy Deng

“From day one, we have had a keen focus on Asia Pacific, and the region currently accounts for more than 40 per cent of our global business. Drawing on her vast experience and leadership abilities will be key as we continue to scale and deepen our investment in a comprehensive solution — from our product suite and customer success to training and professional services,” said Bertrand Schmitt, CEO and Co-founder of App Annie.

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“From an industry perspective, we are at a tipping point of change as more brands turn to mobile. Companies need independent and trustworthy insights into their mobile consumers; this is critical for businesses to engage with their customers and build successful business strategies,” said Deng.

App Annie provides app ranking, app store analytics and market intelligence supporting iPhone, iPad, Mac, Google Play, Windows and Amazon. The firm takes care of all the work, keeping the customer up-to-date with their own app’s metrics and the latest app store trends.

The company claims to have over 900,000 registered members.

App Annie is headquartered in San Francisco with 450 employees across 15 global offices. It has received US$157 million in financing from investors such as Sequoia Capital, Institutional Venture Partners, IDG Capital Partners, e.ventures, Greenspring Associates, and Greycroft Partners.

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