Online art gallery Art Loft has received an undisclosed sum of seed money from East Ventures, who says Asia will contribute 65 to 70% of global art market by 2015
Art Loft is a curated platform that features emerging talents of the Asian contemporary art scene and connects them with art appreciators. The business makes its revenue from e-commerce sales as well as art rentals. The curated platform was started by three female entrepreneurs earlier in 2014: Tian Qiuyan, Michelle Chan and Alexandra Eu. The founders have experience in e-commerce, art, design and marketing.
Willson Cuaca, Co-founder and Managing Partner, East Ventures said, “Asia will contribute around 65 per cent to 70 per cent of the global art market by 2015, while emerging South East Asia artists have been growing consistently in recent years. Qiuyan has formed a solid team with Michelle and Alexandra to address this opportunity and we are glad to be part of their journey.”
A unique aspect of Art Loft from other art galleries, like theartbounty (TAB), is its rental model to art appreciators, where the buyer can take the art piece home before deciding whether to buy it or not. Its short-term art rental service costs as little as US$16 a month. If the customer intends to buy the art in the end, part of the rental payment is included to the final purchase price.
They key difference between traditional art galleries and online galleries has to do with the limited display vacancies for artists. Because of this constraint, traditional art galleries are at a premium as only established artists with a strong reputation are able to display their artworks.
￼East Ventures is an early stage investment fund focussed on consumer web and mobile ￼internet in Singapore, Indonesia and Japan. It has also recently been part of the US$560,000 seed investment to 99.co, as reported by e27.