Asiasoft opens in Indonesia

Bangkok (The Nation-Thailand/ANN) - Thai game developer Asiasoft is to expand its business into Indonesia, with the expectation of achieving revenue growth of 25 per cent in 2011.

Chief executive Pramoth Sudjitporn said his company was cooperating with a local partner to set up a branch office in Indonesia and expected to officially announce the opening of the new office in the second quarter of this year.

"I think that Indonesia has a lot of potential for the game industry. The country has 250 million Internet users. It is No 2 in the world for access to Facebook, and has about 35 million Facebook users. There are 10.5 million to 13.5 million gamers in the country," Pramoth said.

Asiasoft has formed a partnership with a local online-game publisher and has invested about US$1 million (30.36 million baht) in the new venture, about 80 per cent of which is owned by Asiasoft and 20 per cent by the local partner. Asiasoft already has three branch offices in Singapore, Malaysia and Vietnam.

Pramoth said there were now 5 to 6 million online-game users in Thailand. The total game market in the country is worth about Bt3 billion. Of this, the casual game market is estimated to be worth Bt1 billion, and Asiasoft claims at least a 60-per-cent share of the casual market.

Meanwhile, Asiasoft is introducing a new strategy in the gaming business, by providing a service called "first-person shooter" (FPS). It is a regional service game platform capable of supporting about 425,000 concurrent users from existing customers in Singapore, Malaysia, Vietnam, the Philippines and Thailand. The new service will allow gamers to enter a game online via a single ID at and receive local marketing support.

Pramoth said Asiasoft planned to launch 16 games this year - 12 of them for the local market and four for overseas markets.

It also plans to announce a new-generation "hybrid sci-fi" game with console quality and rapid action, to meet the demands of game lovers.

In 2010, Asiasoft achieved revenue of about 1.5 billion baht and expects 25-per-cent revenue growth this year.

  • 2015 Nissan Murano aims for the style-forward crowd 6 hours ago
    2015 Nissan Murano aims for the style-forward crowd

    Nissan says its 2015 Murano crossover, only the second major revamp of the car since it debuted in 2003, draws its design cues from the “age of future space flight.” That’s probably taking it a little far, but the new Murano, based off the 2013 Resonance concept vehicle, is an exceptionally lovely machine, all fluid, curved metal on the outside, and flowing, soft-touch materials on the inside. Certain kinds of comfort and charms that were unheard-of outside of premium vehicles five years ago have definitely trickled down, and reached a kind of design apotheosis with this car.

  • Volkswagen brings new (ish) Jetta to New York along with Golf Sportwagen 9 hours ago
    Volkswagen brings new (ish) Jetta to New York along with Golf Sportwagen

    With its new President and CEO of America, Michael Horn, on stage in New York after just 100 days on the job, Volkswagen debuted its 2015 Jetta. You'd be forgiven for noticing little differences compared to the outgoing model, and in the words of Horn himself, the changes are indeed subtle. The most notable of those subtleties is the all-new 2.0 liter turbo diesel motor, offering 45 mpg highway and a modest increase of 10 hp. For VW, diesel is where it's at.

  • With Vantage GT, Aston Martin races below $100,000 10 hours ago
    With Vantage GT, Aston Martin races below $100,000

    Aston Martin is going downmarket, sort of. The 2015 Vantage GT, a sport-styled variant of Aston’s legendary flagship car, draws style and performance tips from their GT4 race cars, which will be running in North America this year. It’s also priced at $99,900, which shows that the market for these kinds of consumer sports cars has boomed in recent years.