The LGBTQ media advocacy organization tapped ASOS to createthe limited-edition capsule collection as part of GLAAD’s“Together” campaign. The pieces feature the organization’s iconic ampersand logo, which symbolizes unity, acceptance and “the power of our voices together.”
The ultra-affordablecollection starts at just $13 and includes streetwear staples like totes, tees, sweatshirts, hoodies, and even jewelry. Better still, 100 percent ofproceeds from the collection’s salesgo directly to GLAAD.
Interestingly, ASOS isn’t new to using its fashion to promote advocacy and address social issues. Just this summer, the retailer made headlines forits decision not to photoshop images of its models.
Good job, ASOS.
Take a look at some of our favorites fromthe new ASOS x GLAAD collectionbelow:
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This article originally appeared on HuffPost.