Best-in-Class Marketing Capabilities and Asset Library Released for Avoya Network Use
Avoya's Marketing Resource Center
Avoya’s Marketing Resource Center includes a diverse library of marketing materials, suggested best practices, and helpful information for voluntary use by the Avoya Network of Independent Agencies.
FT. LAUDERDALE, Fla., Sept. 16, 2020 (GLOBE NEWSWIRE) -- Avoya Travel®, one of the travel industry’s most innovative brands, recently launched an upgraded suite of marketing campaigns, collateral, and assets for the Independent Agencies in the Avoya Travel Network™, easily accessible on the Avoya platform — the newly-established Avoya Marketing Resource Center™. The Marketing Resource Center was created to be synergistic with Avoya’s proprietary technology and business intelligence analytics; these features offer Independent Agencies in the Avoya Network visibility into travelers’ recent search and engagement behavior with Avoya’s marketing. This unique pairing of marketing technology, data intelligence, and now the enhanced Marketing Resource Center provides the Avoya Network with strategic opportunities for engaging travelers in a meaningful way based on their booking history and recent activity, ultimately resulting in more sales.
This new Marketing Resource Center cultivates engagement with new and repeat travelers using turnkey, co-branded marketing collateral aimed at keeping Independent Agencies top of mind and “dreaming” with clients about their future vacations. The Marketing Resource Center is optional and delivers a diverse collection of on-demand marketing assets and customizable content including Social Media, Digital Flyers and Email Marketing templates, Direct Mail pieces, a vast image library, and much more. At launch, the Marketing Resource Center included over 75 unique marketing pieces, with new assets being added weekly.
Avoya is known for its unique platform model and for its innovative optional services and resources including the first, the best, and only patented lead generation program in the travel industry. While many travel agencies choose to join the Avoya Network for its Live Leads™ program, Independent Agencies now have an even greater ability to nurture existing customer relationships and the ability to market to new customers to continue building their personal client base. Recent changes in the travel industry provided the opportunity for Avoya’s Marketing Department to focus more on empowering Independent Agencies with a larger collection of powerful marketing resources aimed at leveraging their existing relationships with travelers who are already familiar with the travel products in Avoya’s portfolio and are more likely to travel in the near future.
“Our Preferred Suppliers invest in Avoya because of our marketing and technology solutions, capability, and, ultimately, results in generating both new-to-brand and repeat travelers to their brands,” said Sam McCully, Senior Vice President of Marketing at Avoya Travel. “We’ve been able to build on our corporate success as a full-service Marketing Department and apply that knowledge to create optional resources of powerful and effective collateral and campaigns for the Avoya Network members to use in their own lead generation efforts. For many travel advisors, marketing collateral is one of the primary reasons they join a particular host agency or consortia. Avoya not only has its incredible Live Leads™ program but it’s paired with the upgraded Marketing Resource Center to provide the Avoya Network with the best of both worlds.”
In recent months, Avoya’s Marketing and Technology Departments created a seamless experience for both Network members and travelers by automating a series of contact points between Independent Agencies and travelers affected by the global suspensions to try and sell a Future Travel Credit instead of opting for a refund. These campaigns were so successful that Avoya has received accolades from many supplier partners for over-indexing on Future Travel Credit conversion compared to their competitive peer set and direct teams. This success served as a springboard for expediting enhancements to the Marketing Resource Center in order for Independent Agencies to be able to reach clients at every touchpoint in the vacation planning and booking process, not just during these challenging times.
With an immediate increase in business opportunities for Independent Agencies, Avoya is already receiving rave feedback from Network members. “I am incredibly excited about Avoya’s new Marketing Resource Center. Especially with the challenges that COVID-19 has brought this year, it is more important than ever to find new ways of keeping in touch with past clients and reaching potential clients,” said Katherine Youngdale, Owner of Ogden Pacific LLC, a Member of the Avoya Network. “I am looking forward to utilizing the high-quality social media assets, email marketing templates, and even hosting my own virtual travel event. Avoya’s investment in the Marketing Resource Center is another vote of confidence for Independent Agencies like mine and sets us up for success when travel rebounds.”
To learn more visit: www.AvoyaNetwork.com.
About Avoya Travel
Headquartered in Ft. Lauderdale, Florida, Avoya Travel® provides services to more than 1,200 Independent Agencies in the Avoya Network™. Avoya has a longstanding reputation for providing unmatched resources and services to thousands of companies including cruise lines, tour companies, resorts, and the Independent Agencies in the Avoya Network, one of the largest and most successful independent travel agency networks in the world. Family-owned, Avoya’s Shared Success™ model is built on a foundation of Integrity and Professionalism™. Avoya has been an American Express Travel Representative for more than 30 years, and is one of their largest producers of cruises, tours, and vacations through its Network of Independent Agencies.
Some of the innovative services and resources offered by Avoya include optional marketing programs like Live Leads™, the first, the best, and only patented solution for offering new travelers exclusively to Independent Agencies in the Avoya Network; unparalleled agency business support services; fully integrated, proprietary, and patented SaaS technology, Agent Power™; award-winning professional development and education programs; American Express Travel benefits; Instant Commission™ and more.
Through Avoya’s platform travelers worldwide can be connected to an elite network of independently owned and operated travel agencies and can enjoy exclusive discounts, amenities, and first-class customer service. Highly recognized and awarded by cruise lines, tour companies, resorts, and others, Avoya Travel has received numerous accolades, including being repeatedly named Travel Partner of the Year by Norwegian Cruise Line, Royal Caribbean, Celebrity Cruises, Carnival Cruises, American Express, Oceania Cruises, MSC Cruises, and more.
Travel agency owners, travel professionals and others interested in receiving the unmatched services, marketing, support, and technology needed to own and operate their own travel business should contact Avoya Travel at 800-521-2597 or visit www.AvoyaNetwork.com. Travelers interested in booking their next vacation with an expert Independent Agency in the Avoya Network should call 800-753-1463 or visit www.AvoyaTravel.com.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3389f0ec-e150-4ac4-8845-34300dad8276