Over 1,000 staff dressed in pink to raise breast cancer awareness and fundraise for free cancer care service
HONG KONG, CHINA - Media OutReach - 23 October 2020 - October is Breast Cancer Awareness Month. AXA Hong Kong is proud to be the Principal Sponsor of this year's Hong Kong Cancer Fund ('Cancer Fund') Dress Pink Day, the city's largest and most comprehensive breast cancer awareness and fundraising campaign. Over 1,000 staff dressed in pink today to show their support and care.
AXA Hong Kong is proud to be the Principal Sponsor of this year's Hong Kong Cancer Fund Dress Pink Day, the city's largest and most comprehensive breast cancer awareness and fundraising campaign. Over 1,000 staff together with Gordon Watson, CEO of AXA Asia (8th from left); Dongjun Choi, Chief Strategy and Customer Officer of AXA Asia (5th from left); Sally Wan, CEO of AXA Hong Kong and Macau (6th from right); the Executive Committee members of AXA Hong Kong and Macau, dressed in pink to show their care and support.
Breast cancer is the most common cancer among women in Hong Kong. To support Cancer Fund free cancer care service for the needy, AXA Hong Kong has established a dedicated donation page for staff, financial consultants and the public to donate for this meaningful service: https://www.cancer-fund.org/pink/en/diy-page/?pageId=433
Our support to fight breast cancer does not stop after Dress Pink Day. From now until 27 September 2022, AXA Hong Kong will donate 5% of the first year's premium of each issued policy of 'Pink Medical Insurance Plan' to Hong Kong Cancer Fund for public education and support for cancer patients.
 Hong Kong Cancer Registry, Hospital Authority 2019 (figures from 2017)
ABOUT AXA HONG KONG AND MACAU
AXA Hong Kong and Macau, a member of the AXA Group, prides itself on serving over 1.5 million customers with our superior products and services. AXA is the top-tier life insurer in Hong Kong with the longest history and is ranked No. 2 in insurance - life, health (stock) category worldwide. In addition to being the No. 1 global Property & Casualty commercial lines insurer, we are the No. 1 most considered insurance brand in Hong Kong. We are also one of the largest health protection providers in Hong Kong and Macau.
AXA is one of the most diversified insurers, providing a full range of coverage for individual and commercial customers. We offer all-round, integrated solutions across Life, Health and Property & Casualty to address all of our customers' insurance needs.
As an innovative insurer, we leverage Big Data and AI to transform the customer experience end-to-end, making insurance simpler and more personal. We continue to drive innovation notably in health and protection, supporting customers in prevention, treatment and recovery.
We also believe it is our inherent responsibility to support the communities in which we operate. AXA Foundation is our flagship corporate social responsibility programme covering all our efforts in promoting holistic wellbeing and supporting the underprivileged to create a positive and lasting impact in the communities of Hong Kong and Macau.
 Including customers of AXA China Region Insurance Company Limited, AXA China Region Insurance Company (Bermuda) Limited (incorporated in Bermuda with limited liability), and AXA General Insurance Hong Kong Limited
 Top tier insurers are defined based on the annualised premiums of Individual Direct New Business (Classes A to F) of Statistics on Hong Kong Long Term Insurance Business published by the Insurance Authority
 2020 Fortune Global 500
 AXA Corporate Solutions, AXA Matrix Risk Consultants, AXA Insurance Company, and AXA Art with AXA XL's insurance and reinsurance operations combined
 AXA Hong Kong Brand Preference Tracking Report 2019
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