Very soon after Jacquemus presented its "LE SCULPTURES" showcase in France last month, which was opened by Gigi Hadid and attended by Julia Roberts, the brand is back with the accompanying campaign -- starring Puerto Rican musician Bad Bunny.
The new campaign sees Bad Bunny transform into a literal work of art (not that he wasn't already, of course), captured in various sculptural poses in picturesque locations. Donning statement silhouettes like animal print jackets, leather two-pieces and bright red outfits, the artist encapsulates Jacquemus' tribute to the art form.
Since coming on the music scene, Bad Bunny has made a pretty seamless transition towards the fashion industry, appearing in a recent Gucci campaign with his former beau Kendall Jenner, and teaming up with adidas to create a slew of footwear silhouettes. Now, the artist is center stage for one of the buzziest brands around, and we expect to see plenty more appearances just like this one.
For now, take a look at Bad Bunny in action above and while you're here, check out the latest from New York Fashion Week FW24.