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New Balance to offer women's apparel catalogue

New Balance will offer a women's apparel catalogue

Footwear company New Balance has announced that it will offer its first women's only apparel catalogue starting next week, reports Women's Wear Daily.

The multi-million dollar campaign will be launched to one million consumers and feature 72 pages of content.

The catalogue will highlight the company's Blippar app, where readers will be able to download the app in order to unlock exclusive content, such as behind-the-scenes videos and athlete stories. It will also feature New Balance's Girls Night Out (GNO) fitness meet-ups, the My NB Loyalty Program For Athletes and a two-page story on runner Cory McGee.

The first edition will go out on September 8, with an equally sizeable catalogue to follow in November, and a third book before Thanksgiving.