Balmain and Barbie pair up and dive into NFTs

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Olivier Rousteing, creative director of Balmain, has teamed up with Barbie for a ready-to-wear collection, as well as NFTs.
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  • Olivier Rousteing
    French fashion designer

Ever at the cutting edge, the Balmain fashion house's creative director, Olivier Rousteing, has teamed up with Barbie for a collection of unisex ready-to-wear apparel and accessories. But for the world's most famous doll, it's also about taking her first steps in the realm of digital art, with several NFTs to collect.

In Olivier Rousteing's words, this partnership with Barbie is "a dream come true," somewhere between nostalgia and the avant-garde. Today, it gives rise to a collection of dozens of ready-to-wear pieces and accessories, blending the worlds of the pop culture icon and the Balmain fashion house. Barbie pink is evidently the dominant color in this capsule, bringing an even more uplifting touch to some of the French label's signature designs, including its sailor shirt.

But the partnership between Balmain and Mattel Creations doesn't stop at a physical collection, since Barbie is also making her first foray into the world of NFTs. Three avatars of the doll, each dressed in a piece from the collection, will be auctioned off online by mintNFT. Collectors will obtain exclusive ownership of their avatar, as well as a real-life Barbie-scale version of the look from the collection.

Bidding opens January 11, while the largely unisex collection goes on sale worldwide, January 13.

Christelle Pellissier

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