Bank Rakyat unveils Hari Raya campaign offering wealth of prizes


KUALA LUMPUR: Bank Rakyat is offering up to RM300,000 worth of prizes as part of its “Ceria Beraya 2017” campaign held in conjunction with the upcoming Hari Raya Aidilfitri celebration.

Main prizes include up to RM50,000 in cash, a Honda PCX 150 motorcycle worth RM11,000, holiday packages for two to Japan and Bali, and a Samsung Galaxy C9 Pro smartphone.

Bank Rakyat’s managing director, Datuk Zulkiflee Abbas Abdul Hamid, said the campaign is aimed at bringing festive cheer to its customers, while also promoting its wide range of products, including Personal Financing-i, Auto Financing-i, Credit Card-i, Debit Card-i and Housing Financing-i.

"Bank Rakyat is optimistic about increasing its number of new customers through its retail banking products under the Ceria Beraya 2017 campaign.

"The number of financing applications approved last year under the same campaign reached its target, and also helped our customers fulfill their needs for the Hari Raya celebration," he said.

The campaign, which carries the tagline "Siapa Perlu Kami Bantu?" (who should we help?) began on May 15 and will run until Aug 15.

Bank Rakyat is also simultaneously organising a "Pecah Tabung" (break the piggy bank) programme and a colouring contest for children 12 years old and below.

Under the "Pecah Tabung" programme, five young participants with the highest savings stand a chance to win Saving Account-i Nuri Bank Rakyat vouchers.