BBC confirms axing of reality show Project Icon

becky hill, jason derulo and frank harris, project icon
BBC confirms axing of reality show Project IconBBC/ITV Studios/James Stack

The BBC has confirmed that the reality show Project Icon has been cancelled after just one series.

Created by Jason Derulo and hosted by I'm A Celebrity's Jordan North, the show followed mentors Derulo and Becky Hill as they searched for the UK's next music star and ultimate artist. Ten contestants battled it out in an attempt to win a US record deal with Derulo's label Future History and a chance to perform at BBC Radio 1's Big Weekend.

Speaking about the decision to axe the show, a BBC spokesperson said that despite discovering some "brilliant new talent" in winner Dylan Holloway, it has no plans for a future series.

jordan north, project icon
BBC/ITV Studios/James Stack

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"Project Icon is a bold, contemporary music show that unearthed some brilliant new talent, including winner Dylan, who has gone all the way from performing in local pubs in Cornwall to recording with Jason Derulo and Frank Harris' music label in LA and performing at BBC Radio 1's Big Weekend," a BBC spokesperson told TV Zone.

"We are delighted to have played a part in Dylan's music journey and wish him the very best of luck in all his future endeavours."

The statement continued: "Whilst there are currently no immediate plans for an additional series of Project Icon, we'd like to extend our thanks to the entire team at MultiStory Media and ITV America, including Jason and Frank, Becky Hill and presenter Jordan North for bringing the series to screen and unearthing some top-tier talent."

jason derulo, project icon
BBC/ITV Studios/James Stack

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Previously speaking about the show, Derulo said: "I feel like there haven't been a lot of superstars born from these shows, and I feel like it's because they're based primarily on singing.

"So I wanted to make a show that was based on the music industry. In the music industry, you have to have so many different skill sets."

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