New beauty launches for kicking off 2020 the right way

Get the new year off to a wonderful start, with these recent beauty launches.

Beautyblender
The iconic Beautyblender makeup sponge has upped its game for 2020, following the recent launch of its new 'Beautyblender Wave,' a reiterated version of its famous egg-shaped sponge that reminds users not to forget the crucial first step of wetting the tool before makeup application. The Wave features heat-activated technology to change color when held under hot or cold water, changing from lilac to light blue. The sponge is embossed with the words 'Wet Me,' as an extra reminder.


CoverGirl
If you're thinking of taking your makeup routine vegan in 2020, then you're in luck: cult beauty brand CoverGirl recently launched its 'Clean Fresh' collection of essentials, with a focus on vegan formulas and natural ingredients. The collection's 'Cream Blush' comes in four different hues for a dewy-looking glow to kickstart the new year. 


Lush Cosmetics
Waft your way into 2020 smelling divine, with Lush's new collection of body sprays. The sprays, which come packaged in fully recycled plastic bottles, can be used sparingly on clothes or the body for a quick freshen-up at any point during the day, or more liberally for a stronger scent. The series includes 20 new fragrances, including the jasmine-themed 'Flying Fox.' 




Pat McGrath Labs
Makeup mogul Pat McGrath is here to make sure January is a sparkly one, thanks to the imminent launch of her brand's new 'Golden Opulence Collection.' The series, which will drop on January 2, will include a six-pan 'MTHRSHP Sublime: Golden Opulence Palette' and two new 'Mini Lip Gloss Trios' to ensure a hedonistic start to the year. 


KKW Beauty
Kim Kardashian West launched her second collaboration with her famous makeup artist, Mario Dedivanovic, in 2019, but the classic collection contains all you need to nail your beauty look this coming year. Dubbed 'KKW X MARIO The Artist and Muse,' it features timeless essentials such as a 10-pan eyeshadow palette, a lipstick, blush, gloss and this 'Beauty Icon Lip Liner.'