Pride month may be over, but the support for the LGBTQ+ community continues as Bentley Motors partners up with Cheshire East Council for the North West of England’s first virtual Pride event, which will take place on July 25, 2020.
Bentley hits three birds with one stone with this event, as the company wishes to celebrate pride in the diversity of its workforce, imbue hope and gratitude as the business begins to emerge from the COVID-19 crisis, and show their ongoing support for the local community.
In line with this celebration, a Bentley Continental GT V8 Convertible has been wrapped in a rainbow design showcasing six of Bentley’s bespoke paint colors. The car will be featured during the online Pride event which can be watched from anywhere around the world.
“We embraced the opportunity to create our first rainbow car, because rainbows are recognised as an icon for the LGBTQ+ community and Pride events which celebrate individuality and take place around the world during June and July, Dr. Astrid Fontaine, Bentley’s Member of the Board for People, Digitalisation and IT, explains.
“As Bentley steps up its emphasis on the importance of diversity and inclusion, we’re delighted to be sponsoring Cheshire East’s virtual Pride celebrations on Saturday 25 July – and our rainbow Bentley captures the essence of that perfectly."
Bentley’s in-house designers and color and trim team worked together to turn a concept into reality, wrapping a Continental GT Convertible in the colors of the rainbow. This particular V8 model features 20-inch 10-spoke painted alloy wheels, subtle V8 badging and a sublime, handcrafted interior.
“Who doesn’t love a rainbow,” she says. “It’s uplifting to see appearing in the sky above a dark cloud and it brings a feeling of hope. It also gives us an element of emotional wellbeing," shares Maria Mulder, Head of Color and Trim at Bentley.
"Rainbows are the result of science delivering beauty. They are about the reflection and refraction of light. The rainbow-wrapped car shows the way we use metallic pigments to create an effect which shows up the body styling lines of the Continental GT Convertible, while the contoured pigments of beautifully polished high gloss surface reflects the environment around it.”
Cheshire East’s Virtual Pride 2020 will take place on Saturday 25 July from 14.00 BST (9:00 PM, Saturday in local time) – 19.00 BST (2:00 AM, Sunday in local time) and will feature an multiple events such as interviews, music, competitions, performances and information supporting the LGBTQ+ community.
The Bentley Continental is available locally for a starting price of PHP23.55 million.
Photos from Bentley