Best Black Friday kids’ toys deals 2020: Early offers from Lego, Frozen and Fisher-Price OLD
Christmas shopping can be an arduous task, but the Black Friday sale is the perfect opportunity to tick off everything you need while making huge savings.
The main event usually falls on the Friday after Thanksgiving and is followed by a whole weekend of deals that ends with Cyber Monday.
Last year, Amazon’s sale ran for two weeks, and many others joined in the week of Black Friday. But this year, the retail giant has gone one (big) step further and has already started.
To keep up to date with the best early Amazon Black Friday deals, read our guide, and below are the best early kids’ toys deals available now. Other retailers who have also started early include Very, AO, John Lewis, Currys PC World, O2, Boots and AO.
Deals on kids’ toys are always welcome at this time of year, as Christmas lists can be endless and full of pricey items. But with so much choice during the Black Friday sale, it can be a headache navigating the thousands of offers.
Luckily, at IndyBest we’ll be doing all the hard work for you this Black Friday. We will be updated our selection below with the best deals as soon as they begin.
Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
When is Black Friday?
This year Black Friday will fall on Friday 27 November, and the event will run over the weekend until 30 November, which is Cyber Monday.
The sale is already the longest ever, as Amazon started its deals a full month ahead of the main day. Retailers including Boots and Superdrug also started their sales in early November.
We’re expecting other retailers to follow and begin deals earlier too, after losing revenue earlier in the year, and now that shops are shutting again in the second lockdown.
The best early kids’ toys Black Friday deals
Lego Mars expedition set: Was £89.99, now £66.99, Amazon
Explore outer space with this rocket expedition, whether kids’ imagination takes them to Mars or Mercury. It has everything you need for a successful launch, including a rover, telescope, astronauts, ground technicians and a tool kit to fix any problems. Suitable for seven years and older, we think it would make a great introduction to space exploration and with 26 per cent off, it’s an unmissable bargain.
Disney Frozen ultimate Arendelle castle playset: Was £159.99, now £109.99, Amazon
At five feet tall, with four floors, seven furnished rooms, a moving balcony and a colourful light show at the push of a button, this castle is the perfect gift for any child who is a fan of the hit movie, Frozen.
It has everything they need for hours of entertainment, with 14 accessories including a piano, banquet table, throne chair and more. The playset for kids aged three and upwards is currently reduced by £50 so snap up this steal fast.
Bosch Workstation Workbench XL: Was £149.99, now £74.99, Very
Get kids learning about how to make, fix and build things using this DIY workbench that includes a vice, nuts, planks, bolts, saw, hammer, hard hat and even ear defenders.
Suitable for children aged three to 12, it will be a brilliant way to keep them occupied while developing their coordination skills and share with siblings.
Disney Frozen talk and grow Olaf and Elsa dolls: Was £43.99, now £31.54, Amazon
Another one for the Frozen enthusiasts, this pack of two characters from the hit movie currently has 28 per cent off. Containing a remote control Elsa doll and a talking Olaf doll who has more than 20 sounds and phrases, children can recreate their favourite scenes from the movie or make-up their own.
Suitable for children three and above, this set will make the perfect Christmas gift.
Jellycat Fuddlewuddle elephant, medium: Was £19.99, now £15.99, John Lewis
Everyone loves a Jellycat toy: they’re cute, soft and very loveable and one of our favourites is this gorgeous lilac blue coloured fluffy elephant. It makes a great gift for children of all ages or for a new baby too. With 20 per cent off, it’s a gret deal. The small version also has 20 per cent off too.
VTech hope the rainbow husky: Was £54.99, now £33.89, Amazon
Interactive toys make wonderful presents, which might explain why this one featured in our review of the best gifts for four-year-olds. This soft toy encourages nurturing through play, with our reviewer noting it will teach little ones a lot "about communication and looking after animals without any of the responsibility of a real pet”. Hope the husky makes noises, talks and even moves, and at 38 per cent off you’ll want to snap this up before it’s gone.
Sylvanian Families sweet raspberry home: Was £48.57, now £16.99, Amazon
These furry friends have been a childhood favourite since the brand was founded in 35 years, and this toy home will encourage role play and communication. Collecting Sylvanian Families can be expensive, so make sure you make use of this deal – currently 65 per cent off, you can’t go wrong. Suitable for children aged three and above, this would make a wonderful Christmas gift.
Brio world farm train set: Was £68.94, now £32.75, Amazon
If your little one is obsessed with trains, snap up this bargain set from Brio. The retro railway design is set on a farm, with a cow to milk, a tractor and hay to transport to the barn. You can expand the set with other Brio parts and accessories too. The perfect Christmas gift for those aged three and above.
VTech KidiGear walkie talkies, pink: Was £34.99, now £24.99, Amazon
Unlike usual walkie talkies, these smart versions allow kids to communicate by sending built-in animations and messages to one another from afar, while also boasting a 650-foot range for long-distance communication.
With loads of extra voice effects and features including four different two player games, children can while away hours of fun. At nearly 30 per cent off, this is an unmissable deal.
LEGO 70674 NINJAGO Fire Fang Snake Toy: Was £39.99, now £34.99, Amazon
You can’t go wrong with Lego, and opening this up on Christmas day is sure to score you brownie points with the kids.
With a mini throne, flags, swords, fire tails and four mini-figures, it’s made for children ages eight and older and will make their imaginations run wild as they play character Kai fighting off a fierce, fire-breathing snake.
Hasbro Gaming monopoly classic game: Was £22.99, now £15.99, Amazon
The mother of all board games, Monopoly is loved by many and often passed down from generation to generation. With 30 per cent off, now’s the time to give your board an update and prepare for cold night’s playing games around the fire. This one’s sure to get your mini property moguls excited.
Fisher-Price DJD81 Giraffe Sit-Me-Up Floor Seat: Was £54.99, now £39.99, Amazon
For babies still learning to stand unassisted, this floor seat provides back support and helps keep them upright so they can see their surroundings.
Its features include a butterfly foot pad that squeaks when kicked, a removable seat with toys, rattles and brightly colourred rings and a machine-washable seat pad.
The kids’ toys Black Friday deals to expect
Whether you’re shopping for your own child or a loved one, Black Friday is set to offer some serious discounts on toys from major brands, including Lego, Disney and Playmobil. Retailers to watch out for include Argos, Smyths Toys, John Lewis & Partners, Amazon and Very.
At Smyths Toys last year, shoppers were spoilt for choice. This Lego 75192 Star Wars Millennium Falcon Collector Set for example, was reduced from £649.49 to £549.99 and this Disney Frozen 12 Inch Bike was on offer from £99.99 to £79.99.
At Argos, deals such as this Playmobil City Life Animal Zoo, which was £90 but was reduced to £45, were on offer, along with this Peppa Pig World of Peppa Playset, that was reduced from £80 to £50.
Amazon has offered thousands of Black Friday deals in previous years, and it’s the place to go if you’re shopping for older children interested in tech, particularly tablets. In 2019, its hugely popular Fire HD 8 kids’ edition tablet was discounted from £129.99 to £84.99, an absolute steal. It’s currently sold out but we’re expecting it to return for the big event.
Also at Very, a Paw Patrol Ultimate Rescue Fire Truck Playset came down from £69.99 to £38.99, while this Miele Kitchen Wave Spicy dropped from £119.99 to £59.99.
For fans of Harry Potter, Debenhams slashed the price of a 1000 Piece Jigsaw Impossible Puzzle in half, from £16 to £8, perfect for a rainy day indoors.
How to get the best Black Friday kids’ toys deals
It can be easy to get sucked in by deals and you can end up buying items you don’t actually want, so we’d advise making a list of products ahead of the event, and checking it twice before you fill up your shopping basket.
Keep your eyes peeled for the pre-sales too, like Amazon’s, as you may be able to bag an early-bird offer and check off your Christmas to-do list ahead of schedule.
Many brands also offer priority access to customers who have subscribed to their newsletter, so to ensure you pick up every item you’ve been looking for, we’d recommend registering with your favourite stores and turning on your notifications.
How long will the Black Friday discounts last?
While sales can begin up to two weeks before Black Friday itself, the majority of retailers taking part will run deals until Cyber Monday, so you’ve plenty of time to shop ‘til you drop.
For a full list of stores expected to get involved, we’ve rounded up the retailers taking part in Black Friday, and they range from fashion, homewares, tech, beauty and gaming brands, such as Asos, AO, BT, John Lewis & Partners and M&S.
Read more on Black Friday 2020
How to get the best Black Friday deals this year – When the sale starts, how to get the best savings, and how to prepare
Best Amazon Black Friday deals – There will be millions of deals, so check in here for our pick of the best
Best John Lewis & Partners Black Friday deals – With great deals on quality fashion, beauty, tech, kids and homeware brands, it will be a go-to for many
Best Currys PC World Black Friday deals – For everything from TVs to laptops, and kettles to coffee machines
Best Argos Black Friday deals – Covering everything from kids to homewares and fitness to DIY
Best Apple Black Friday deals – The tech giant is notorious for not participating in Black Friday, so how can you find deals on Apple products? Find out in our guide
Best Black Friday tech deals – Whether it’s a new phone contract or noise-cancelling headphones, you’ll find the best deal here
Best Black Friday TV deals – Update your at-home cinema experience without paying full price with our featured deals
Best Black Friday laptop deals – There’s hundreds of pounds to be saved on laptops from big-name brands such as Apple, Microsoft and HP
Best Black Friday gaming deals – Struggling to choose which console to buy, or after a new controller or game? Here's our expert guide
Best Black Friday home appliances deals – Now’s the time to upgrade your vacuum cleaner or coffee machine
Best Black Friday fashion deals – Whether its a pair of boots or a coat, treat yourself to new season essentials
Best Black Friday beauty deals – Stock up on your favourites across make-up, skincare, haircare and fragrance
Best Black Friday mattress deals – Rest easy with big discounts for brands such as Emma, Eve Sleep and Simba
Best Black Friday furniture deals – There's no need to wait until the January sale to get a bargain sofa, wardrobe or armchair
The stores taking part in Black Friday – Our predictions based on last year, which we’ll be updating as the deals begin
Read More
Virgin Media Black Friday deals: Offers on TV, broadband and phones
Best John Lewis Black Friday deals 2020: Early offers in the sale
Best early Amazon Black Friday 2020 deals available now
Best Black Friday home appliances deals: Early offers
Black Friday UK early deals from Amazon, Boots and Very
