Beyoncé’s new Ivy Park x Adidas gender-neutral collection is here – and we want everything
Beyoncé – queen of Coachella, champagne and just about everything – has dropped her new line, a collaboration between Adidas and her label Ivy Park.
While the new athleisure collection has been teased this week on Instagram via her famous friends, such as Cardi B, Zendaya and Reese Witherspoon, the collection of apparel and accessories is now officially available.
A post shared by Beyoncé (@beyonce) on Jan 17, 2020 at 9:00am PST
Beyonce launched Ivy Park in 2016, however, she relaunched the label under the Adidas umbrella last year after being appointed a creative design partner. She retains sole ownership.
The newly-released capsule includes gender-neutral apparel, such as jumpsuits, asymmetric dresses, biker shorts and coats, as well as accessories and four footwear styles. Sizes range from XS to XL and pieces are priced between $25 to $250 (around £19 to £190).
“It’s a dream come true,” Beyoncé said in a statement. “My team has worked hard with the Adidas team in bringing my vision to life for this first collection and I am grateful and proud…. I wanted to design and re-imagine pieces that serve as favourite armour for anyone who acknowledges the strength in their individual style and lives freely and boldly.”
adidas x IVY PARK E-comm takeover
A post shared by Beyoncé (@beyonce) on Jan 17, 2020 at 9:00am PST
Adidas added: “[The collection] celebrates power, freedom and individuality for anyone who has the confidence to take chances and live unapologetically”.
According to Adidas, the bold colour palette of orange to maroon is meant to signify “a work ethic as relentless and innovative as that of its creator”.
Of her decision to make the line gender-neutral, Beyoncé previously told Elle: “The way [men] have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules”.
The line is now available online and will be in select stores from today.
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