The crew at Bangkok-based social analytics firm ZocialInc has fired up its ZocialRank platform to see which brands are doing the best on Facebook, Twitter, YouTube, and Instagram in Southeast Asia in 2013, with the focus being on Thailand, Indonesia, Malaysia, and the Philippines. The ranking combines the follower/fan counts on those four social sites to gauge which companies have the best online marketing IQ.
Japanese companies seem to be doing well in terms of social marketing, with drink-maker Ichitan coming out on top in Thailand, and bike-maker Yamaha revs up the most social media fans in Indonesia. But in Malaysia and the Philippines, two homegrown brands (Air Asia and Smart, respectively) are at the top of this ranking.
This combined count can be a bit unfair in some ways, as it punishes brands who opt to, say, avoid Instagram but have good numbers on other networks. An example is BlackBerry Indonesia, which is not in the ranking despite being one of the nation’s top Facebook brand pages with 26.7 million followers.
With all that in mind, here’s the full infographic, which also has some fun snippets about user behavior on brand pages on Facebook, Twitter, YouTube, and Instagram:
(Source: ZocialInc blog)
For more fun graphics like this one, check out previous entries in our infographic series.
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