Binley Mega Chippy owners have 'no idea' why takeaway went viral

·Freelance Writer
·3-min read

Watch: Huge queues at Coventry chip shop after becoming viral sensation

A chip shop owner has spoken of his disbelief at how many customers he’s had after the store became an unlikely viral sensation.

Binley Mega Chippy in Coventry has been welcoming people from the UK and abroad since videos and memes featuring the business started pulling in millions of views on TikTok.

Customers from countries including the US and Australia have been queuing out of the doors for the last few days – leaving chip shop staff and its owner completely baffled.

Owner Kamal Gandhi said he had "no idea" why his store had seen record numbers of customers and has had to order almost double the amount of stock to keep up with demand.

Huge queues have formed at Binley Mega Chippy in Coventry after it went viral on TikTok. (SWNS)
Huge queues have formed at Binley Mega Chippy in Coventry after it went viral on TikTok. (SWNS)
Binley Mega Chippy owner Kamal Gandhi said he had 'no idea' why his store had seen record numbers of customers. (SWNS)
Binley Mega Chippy owner Kamal Gandhi said he had 'no idea' why his store had seen record numbers of customers. (SWNS)

He said: "I don't know exactly how many customers we have served in the last few days – it has been impossible to count…

"We had no idea what was going on. Since Thursday we have just been unbelievably busy.

"We've had people from Australia, the USA and 10 lads travelled down from Dundee on Monday just to try our chips.

"You'd have to spend thousands of pounds for advertising and exposure like this, it's been crazy."

Customers (L-R) Erika, Maggie and Jagoda from Coventry eating their chips outside Binley Mega Chippy in Coventry. (SWNS)
Customers (L-R) Erika, Maggie and Jagoda from Coventry eating their chips outside Binley Mega Chippy in Coventry. (SWNS)

Gandhi said the store has ordered up to 40% more stock to keep up with demand – which has come as a complete shock.

He added: "We just simply weren't aware of these videos, we're not on TikTok or Twitter and don't advertise on social media.

"We like to let our food do the talking but we just think somebody local made a video and it's just exploded from there.”swns

The reason for the West Midlands chippy becoming world-famous in a matter of days remains unclear but seems to have been prompted by a catchy fan-made jingle, that has someone singing the words ‘Binley Mega Chippy’ to the tune of ‘For He’s a Jolly Good Fellow’.

Staff at Binley Mega Chippy have been baffled by the sudden surge in custom. (SWNS)
Staff at Binley Mega Chippy have been baffled by the sudden surge in custom. (SWNS)

Hundreds of similar posts quickly popped up and people have sung the theme tune as they waited in line to sample the store’s £4.99 Morbius Meal of fish, chips and mushy peas.

Bartender Jennifer Braley, 21, travelled from Leicester with friends Daisy Connor, 21, and Ben Groombridge, 24, and enjoyed a cheeseburger with chips.

She said: "Our whole TikTok is just filled with these Binley Chippy videos so we thought we've got to check this place out.

"You'd watch one video and scroll down and another would be there. We just love the theme song, it's so funny.”

Customers (L-R) Jake, Tom and Josh travelled from Portsmouth for their chips. (SWNS)
Customers Jake, Tom and Josh travelled from Portsmouth for their chips. (SWNS)
Customers (L-R) Benjamin, Elliot, Tom, James and Antonio from University of Birmingham eating their chips outside Binley Mega Chippy. (SWNS)
Customers Benjamin, Elliot, Tom, James and Antonio from University of Birmingham eating their chips outside Binley Mega Chippy. (SWNS)
Owner Kamal Gandhi said the store has ordered up to 40% more stock to keep up with demand. (SWNS)
Owner Kamal Gandhi said the store has ordered up to 40% more stock to keep up with demand. (SWNS)

Fencer Josh Perks, 18, made an eight hour round trip from his home in Portsmouth with two pals after seeing the takeaway trending on TikTok.

He said: "We just thought it would be a laugh, we wanted to see what the fuss was about.

"It was great fun, there was a bit of a party atmosphere going on. I don't think the staff there can get their heads around what is really going on.”

Student Ben Bradley, 19, of Coventry, described the attention the chippy is now getting as “the most British thing ever”.

He added: “It certainly shows the power of social media. It's like a festival around here.

"It has to be the most famous destination in Coventry right now and it's just our local chip shop."

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